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MELISSA LIEBLING-GOLDBERG, GILT GROUPE

NOVEMBER 12.2012 by AIMEE BLAUT
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“Before I came to Gilt I had worked in publishing for the past twelve years. I had most recently been Style Director of People.com and Digital Director of People Stylewatch magazine. Gilt was one of those opportunities I felt like I just had to take, they were doing something so innovative and so interesting, and were pushing the boundaries of the way people shopped, so to be able to add content to that experience in a meaningful way was a challenge that I thought was too good to pass up.

What I do is oversee all of the copy on the site, so I have editors and writers who work for me, I oversee all of the daily sale copy and email copy that happens on womens. We work on all of the social media streams, Instagram and Pinterest are my pet projects, those are very personally mine and then I do a lot of other interesting stuff working with the styling and creative teams. I also put together sales that are meant to help women get dressed, if they are looking for more styling advice and less being driven by a brand.

I love a beautiful compact; I tend to just hoarde those, like all of the limited edition Lancôme packages where they just feel like little jewels. I love beautiful packaging, I want to display them. I am not the kind of person who wants to shove everything into a makeup bag and put it away. I love the thought and the care that went into packaging.

I love the Caudalie Spa at the Plaza; almost all my body care is by them. They have the greatest lip balm, which they get almost no credit for but is the greatest lip balm ever. Their hand cream is the only thing I’ve used for years, their facials are terrific and their massages are heaven. I used to live on the upper west side so I would go there and then kind of walk dazed through Central Park towards home, it was so nice. We work with Caudalie on the site, so I always stock up whenever they are on Gilt.”

See more pictures and learn about Melissa’s daily beauty favorites click here on Makeup Dot Com.

Photos by: Aimee Blaut

Tags: Acqua Di Parma, Bond No. 9, Caudalie, Caudalie Spa, Gilt, Gilt Group, Gilt Groupe, Hourglass, Kate Somerville, Lancôme, Makeup Dot Com, Melissa Liebling-Goldberg, Pinterest, Tarte, Yves Saint Laurent

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