“I went to art school in Finland and wanted a job where I could travel. So I decided to pick up hair and makeup. Working with hair is like sculpting and doing makeup is like painting. I moved to Stockholm and applied to work with Björn Axén, probably the best salon in Sweden. Björn said that I could take five models and film my styling then come in for an interview. So here I am this little girl from Finland walking around Kungsträdgården trying to find some models, I didn’t know anybody in Stockholm (laughs). So I dragged some girls down and did my video. The next day I went to see Björn and I got the job and got into his creative team. It’s been great fun we did all the shows in New York and I was working with the royal family.
“I’m from California and was going to college at UC San Diego and studying biology — I’m a complete nerd [laughs] — and then I got scouted on the street. I had a test shoot and the next thing I knew, I was in Paris for fashion week. My agent told me that Christian Dior and Prada wanted to meet me, but at the time I had no idea who those designers were. I had never really looked at fashion magazines growing up. So I moved to Paris and the day I landed, I met John Galliano and he basically started my career.”
“My job overall is to have original content for the web and to tell the story of what’s going on in fashion at any given moment. I write articles and profile people and cover events. It’s so fun. My favorite part is meeting people and seeing their creative processes. I feel like fashion people get put in a corner but really it’s full of all these artistic types, from photographers to makeup artists and writers who really dedicate themselves to a craft and there is really something interesting in learning about why they do what they do.”
While in Paris, I caught up with my dear friend, the charming film buff and cat enthusiast Jessica from Marie Claire, France. Jess writes about fashion and culture for the Paris based glossy and contributes to other publications when she has the time. We spent an afternoon chatting about how she got her start as a fashion writer and her favorite beauty finds.