LOVE AFFAIRS
DRUGSTORE HOLIDAY
DECEMBER 17.2012
by AIMEE BLAUT
Did the TSA toss your La Mer? Did you spend too much time coordinating your bathing suits for St. Barts that you forgot your mascara? Don’t panic, we’ve got you covered. Behold: The Formula’s guide to a drug store holiday that will leave you dazzling.
The Base: L’Oréal’s Magic Skin Beautifier is a great budget BB Cream. A little goes a long way with this stuff, and it’s super pigmented, so use sparingly for a clean canvas (too much will leave you looking like an Oompa Loompa). It’s super smooth and provides lasting coverage.
The Eyes: I am loving Revlon’s Smoky Shadow Stick. It’s a great liner/shadow duo that makes blending a breeze. The applicator is chunky so it feels like you are holding a big crayon. I chose the metallic duo 205 Automic/Nuclear in gold and green. Start by lining your eye along your upper lash line in dark green, then blend upwards and out with your finger for a quick smoky eye. Lightly run the gold along the contour of your eye and dab some under the arch of your brow to brighten it up. Finish it off with cult favorite Voluminous Million Lashes Mascara.
The Lips: Nothing says it’s the holidays like a bold red lip. Maybelline Red Revival is perfection; the shade works well with any skin tone.

The Hair: Apply a little Dove Nourishing Oil Serum to your hair while it’s wet for ultra soft locks. I have become addicted to this product — it turns my hair into silk and smells amazing.
The Face Wash: Let’s not end 2012 with mascara on your pillowcase, so wash your face! My favorite drug store cleanser is by Simple. Their wipes and wash are gentle and work wonders for removing makeup. On the go, I opt for the wipes, but at home, I like to get a good pre-pillow scrub in before bed with the cleanser.
Photos By: Aimee Blaut
Tags: Dove, Drug Store, Drug Store Holiday, Drug Store Makeup, Holiday Makeup, L'Oreal, Maybelline, Revlon, Simple
YOU ARE A BABE
CLAUDIA MARTINEZ REARDON, END OF CENTURY
AUGUST 23.2012
by AIMEE BLAUT
"I went to the Jack Kerouac School of Disembodied Poetics and ended up being a really terrible poet. I knew I needed to do something else and I started taking these art history courses. I transferred to Sarah Lawrence and was really focused on working in commercial contemporary art. I started planning pop-up shows before I had an actual space and that was really gratifying. I knew that was what I wanted and End of Century seems like a creative introduction to a survey of the lifestyles and cultures that are happening in lower Manhattan and Brooklyn now. End of Century is a retail and gallery space."

“I feel like I am always running late. I wake up in the morning and usually scrunch some Bumble and Bumble cream in my hair, throw on some makeup and run out the door. I always put on sunscreen before I leave though. I like La Roche-Posay, it’s the best. I use two different types of mascara. I am a big drugstore mascara fan. With pigments, like lipsticks and concealers, I go NARS, but for mascara I’m into Maybelline Great Lash. I go through it so quickly and it works so well. I put on one coat of thinner mascara first, then drink a cup of coffee and then put on another coat of Maybelline. It makes my eyelashes look larger which is crazy, but it works much better than using two coats of the same mascara. I use Bare Minerals foundation because it’s simple And my eyebrows are kind of their own little monsters. I don’t really do anything to them. Occasionally, I’ll go and get them threaded if I’m looking seriously Groucho Marx. But I’m into the Brooke Shields eyebrow look, so usually I’ll just brush them out..”

“I like to wear lipstick a lot. I love Mulberry by Laura Mercier. The color is perfect for the day; a deep red stain. It looks natural, like you’ve just been drinking wine all morning. It’s a nice way to start the day. I got into Funny Face by NARS, too. I am a total NARS junkie. I’ve loved them forever, all their colors!”

“Before I go to bed at night I use a small amount of retinol cream and Egyptian Magic. You put it on before you go to bed at night and it’s amazing. My mom got this eye cream off the Home Shopping Network called Glymed. It’s so hilarious, but it works amazingly. The packaging is awful but it’s like rubbing a cloud underneath your eyes. I still use that. I have yet to find a better eye cream than Glymed, oddly. That’s it really. I’m pretty simple with my beauty routine. I don’t really have the time to get so crazy with it. I stick to the basics.”
Photos by: Aimee Blaut
Tags: Bare Minerals, Claudia Martinez-Reardon, Egyptian Magic, End Of Century, Gallery Girls, Glymed, Jack Kerouac School of Disembodied Poetics, La Roche Posay, Laura Mercier, Maybelline, nars
YOU ARE A BABE
KATIE GALLAGHER, DESIGNER
MAY 07.2012
by AIMEE BLAUT
"I’m a fashion designer and I like it because I get to make things all day long! When I was growing up what I wanted to be would change from time to time: an artist (this meant a painter), a gymnast, a sculptor, a runner, then back to a painter. It was never anything conventional or realistic."

“When I wake up in the morning I eat a snack and drink a cup of tea. Then I head out for a run followed by the gym or pilates. My beauty routine starts out with Cetaphil moisturizer and then RoC under eye serum.”

“For makeup I use Chanel Sheer Illuminator or Makeup Forever’s HD Primer, but only if I will be wearing makeup all day. Next I use some Bo-iing concealer by Benefit and Bobbi Brown Pressed Powder in white. I line my eyes with black pencil liner and then use Estee Lauder’s Lash Primer Plus. I alternate between Givenchy Phenomen’Eyes mascara and Maybelline Great Lash, the one that comes in the pink and green bottle. And finally I use MAC liquid liner to make dots and lines around my eyes and I’m done.”

“My favorite beauty brands are Make-up Forever, Bobbi Brown, Benefit and MAC. I can’t live without eyeliner, candy corn and raw nut mix.”

“When I think about beautiful memories I often think about a walk that my grandma (Bear) would take me on as a child. We would leave her house and walk up the road past two different cemeteries and then turn left onto a hidden dirt path that wound through the forest. It led to an open field of daffodils and an abandoned wooden shack. She’d tell me that ‘Old Man Lochi’ had lived there years before.”

“My favorite salon is Dop Dop. My friend Cesar is the creative director there and is the only person who can get my hair this shade. Cesar and his team also do amazing work on my fashion shows.”

Photos by: Aimee Blaut
Tags: Benefit, Bobbi Brown, Cetaphil, Chanel, Dop Dop Salon, Givenchy, Katie Gallagher, MAC, Make Up Forever, Maybelline, Roc