All serums are not created equal and Transderma’s vitamin serums are royalty in my book. I rarely leave the country without their ‘A’ and ‘M’ in my bag. I caught up with their founder, Graziella over lunch at the Grand Hotel on her latest trip to Stockholm.–
“I did my schooling between South America and Italy and came back to the United States when I was twenty-two. One of the things that struck me was that so many people I knew were always returning their skin care products. And no matter how much makeup you put on you need to take care of your skin foremost. After working in law for several years I decided to get into beauty. So I started to investigate the market and what I found was that a lot of the products were too harsh and left me looking red or oily. I knew that I wanted to start a brand so I approached Ronlán’ who was working in Bio-Organic Chemistry. I wanted to know how to best infuse Vitamin C into the Dermis layer safely and effectively. If we could do this then we would be able to clear the skin. So, our first Transderma Serum, ‘C’ was born.
Summer beauty could sound like a paradox. When it’s scorching hot out and you’re doing everything you can to not melt into the subway platform, trying to look chic and put-together might feel like an impossible feat. But, three of my favorite Formula Babes made it work!
I caught up with my favorite creatives for Refinery29 to dish on their summer beauty routines: Athena Calderone, the design maven behind Rawlins Calderone and lifestyle blog, eye-swoon; Chelsea Leyland, my favorite U.K. import, spins tunes for fashion’s finest across the globe; and New York native Sophie Auster, actress and songstress of Red Weather. She not only has a killer set of pipes but is also the daughter of novelist Siri Hustvedt and creative legend Paul Auster, making her bona fide New York royalty. These three mega-talented ladies shared their vacation plans and what beauty products will be making the trip with them, ahead.
“I started Tibi about sixteen years ago when I was living in Hong Kong. Now we are about seven women working on the line and are constantly inspired by each other. I really need to keep a chart of where inspiration comes from. I am such a fan of clothes for women by woman because we road test things. Right now there is a lot of femininity going on and I haven’t wanted ruffles in so long. We are trying to figure out if we want a ruffle or not. So I force myself to dig into my closet and rediscover things. I have to question myself, do I feel comfortable in this or do I need to change my clothes mid-day, which I do. If I come in and it really isn’t working I will just change. So I think foremost we inspire each other. We talk about what we want to wear and how we are feeling for things to be so eased out. There has been so much structure and neoprene that it makes you crave the opposite. You want things to feel really relaxed and easy. As a woman you pay attention to what you want. You get sick of all your silk tops and recognize when you are craving something new. We just finished the resort collection and today we are shooting pre-spring. We work so far in advance it’s crazy (laughs). We are really excited about resort. If you look online the collection is very pragmatic, buy now and wear now.
“I went to the Jack Kerouac School of Disembodied Poetics and ended up being a really terrible poet. I knew I needed to do something else and I started taking these art history courses. I transferred to Sarah Lawrence and was really focused on working in commercial contemporary art. I started planning pop-up shows before I had an actual space and that was really gratifying. I knew that was what I wanted and End of Century seems like a creative introduction to a survey of the lifestyles and cultures that are happening in lower Manhattan and Brooklyn now. End of Century is a retail and gallery space.”
“I didn’t always want to model my whole life; When I was younger I would actually always pray to get taller. My dad’s 6’3” and my mom’s 5’8” so I was always hoping to be at least 5’9”. I grew like three inches during my freshman year of high school. I just started modeling a little bit in Miami and then, I came during a school break, to New York and fell into it. I got the idea to model when I was nine, I was in Whole Foods and there was this former model who came up to me and told me that I should try it because I have a good look and this little skinny body. So I got the idea in my head then and when I finally was tall enough I tried it out.”