In my latest work for Elle.com I spent the afternoon at home sharing beauty tips with the sisters behind Swedish brand, House of Dagmar. These three babes have become arbiters of Scandinavian cool with their abstract prints and popping color combos. The trio dished on the details of their morning rituals, favorite red lipsticks and ultimate spa destinations. Here are some behind the scenes photos and the interview:
“I went to Italy looking for a fashion school but ended up studying jewelry. I had always been fascinated by precious stones when I was a child and it was very close to my family. I worked with this old goldsmith in Florence who was so talented. I learned a lot but that is not the aspect that I like the most, working for other people (laughs). Afterwards I knew that I wanted to do my own brand but needed to wait for the time to be right. When I moved back to Sweden was really when I started to make my own pieces and luckily people wanted to buy them (laughs). That was the beginning of my line. Now I am doing it full time.
“My sister and I didn’t feel like there was a platform for us so we wanted to create something of our own. We started Odalisque Magazine about a year ago and the main focus is the visual beauty, which is why we don’t have so much writing at the moment. A lot of fashion magazines are really nice but they mix too much and it can become overly commercial — we wanted to stay away from that.
“I studied photography in high school and then went to art school for painting and illustration. I loved painting but I was never going to be able to make a living from it. I like things to move quickly and I love photography because its more immediate, the idea goes form your head and into the camera. I also have a blog with a Swedish magazine, Damernas Värld but I identify more as a photographer because in Sweden we have a particular culture around blogs. The photos that I post on my blog follow my life and career I never put up any images of the actual work I do. The editorial or final shots always go up on my portfolio. Having this delineation helps me to keep the two separate.”
Last week I spent a morning at home with Stockholm-based DJ Rebecca Brage. Here are a few pictures from our shoot for L’Oreal’s site Makeup.com. Catch the full story to see more photos and hear about Rebecca’s beauty routine here.
“I went to fashion school in Barcelona for three years at Istituto Europeo di Design (IED) where I studied fashion marketing and communications. We started to work a lot with social media in class so I contacted different magazines in Sweden to see if they wanted me as a blogger. My dream day job was to work in PR at a big fashion company and GANT is perfect. It is great because they are an amazing company and there is the challenge of reaching out to new audiences. It is so much fun–really my dream job. I have a background working in beauty as a Beauty Editor at Rodeo and started their beauty blog department. I started my blog at Freshnet two years ago, I have a lot of friends of who blog there and I felt that I didn’t have the time with working in PR to focus on everything, so I went into pure fashion and beauty.”
“It’s funny because I am known for doing swimsuits because of my work with Sports Illustrated but I hardly ever do them throughout the year. I work for Gant, I do a ton of other stuff. So when I do have to do swimwear I’m like, ‘oh my goodness,’ and have to work out a little bit harder and forget the pizza and the pasta [laughs]. But it’s fun and I get to go to really cool locations. You learn different tricks on set; for example I know when my hair is feeling oily that the saltwater will dry it out and give it that really beachy look. Sometimes I do a little sand scrub to exfoliate my body and look like a sand mummy [laughs] — all those little beach tricks.”
“At Refinery29, I’m responsible for all of the New York newsletters that go out everyday. Gosh, it’s so nerve-wracking, once it’s up, even after there’s nothing else I can really do, I still click through it probably four or five times. I also put up seven to nine stories per day on the New York channel. If I don’t write them I edit them, just making sure it’s a good mix of beauty and fashion and keeping it local and in our voice. It’s different everyday and that’s totally fun.”