BEHIND THE SCENES
BEST BEAUTY: LONDON FASHION WEEK
MARCH 04.2013
by AIMEE BLAUT
After sifting through what feels like millions of photos I’ve settled on my London Fashion Week post. Keeping it minimal here are my favorite two looks from the season.
Makeup: Hannah Murray for M.A.C.
Hair: Sam McKnight
Makeup: Val Garland for Sunday Riley
Hair: Anthony Turner
Photos by Aimee Blaut in London
Tags: Anthony Turner, Backstage Beauty, Hannah Murray, LFW, London, London Fashion Week, London Fashion Week Beauty, M.A.C., Moschino, Moschino Cheap and Chic, Preen, Sam McKnight, Sunday RIley, Val Garland
BEHIND THE SCENES
BEAUTY JUNKIE: ASOS MAGAZINE
OCTOBER 01.2012
by AIMEE BLAUT
Everyone knows I love ASOS, so you can imagine how fun it was to be featured as their Beauty Junkie in this month’s edition of ASOS magazine. Here are some images from the story I shot highlighting a few of my own beauty essentials.
For the full story click here.
Product shots by: Aimee Blaut
Tags: Apartment, ASOS, BB Cream, Beauty Junkie, Boscia, By Terry, Chanel, Dior, Givenchy, Korres, Laura Mercier, London, nars, November Issue, Philosophy, Press
LOVE AFFAIRS
ASOS Adventures
SEPTEMBER 14.2012
by AIMEE BLAUT
To kick off London Fashion Week I headed over to ASOS Headquarters to learn about their take on all things beauty...
The magazine’s beauty department is quite small, made up of Laura, her assistant Annie and the magazines associate editor, Marina, who oversees the team.
Laura showed me around their massive operation in Greater London House, and broke down how the team works. “We have a meeting with beauty buyers to discover the most exciting products for the site,” she said, “and then we come up with concepts we can translate into editorial.” The magazine also runs a variety of trend-driven beauty features, including ‘Nail Bar’ and ‘Beauty Junkie’ (insert plug: look out for my feature in the November issue!).
I was impressed by the world of ASOS and how they are able to keep their entire online operation in house–Everything from the buying, to the shooting and editing takes place in one building (albeit on several different floors).
Of course I couldn’t leave without a trip to the hair and makeup studio where models get camera ready before being shot on their catwalk just across the hall.
Photos by: Aimee Blaut
Tags: ASOS, ASOS Magazine, Laura Lupton, London, London Fashion Week
