BEHIND THE SCENES
BEAUTY JUNKIE: ASOS MAGAZINE
OCTOBER 01.2012
by AIMEE BLAUT
Everyone knows I love ASOS, so you can imagine how fun it was to be featured as their Beauty Junkie in this month’s edition of ASOS magazine. Here are some images from the story I shot highlighting a few of my own beauty essentials.





For the full story click here.
Product shots by: Aimee Blaut
Tags: Apartment, ASOS, BB Cream, Beauty Junkie, Boscia, By Terry, Chanel, Dior, Givenchy, Korres, Laura Mercier, London, nars, November Issue, Philosophy, Press
LOVE AFFAIRS
MAIL BAG: CHELSEA LEYLAND’S NYFW
SEPTEMBER 17.2012
by AIMEE BLAUT
New in the mail bag, Chelsea Leyland’s postcard from New York Fashion Week! Chelsea deejayed her way through the week looking beautiful and snapping pictures for The Formula. /
“At the start of fashion week I deejayed Cole Haan’s FNO event. I kept my makeup pretty basic using my favorite red lip crayon by Nars, which has the best name, Cruella.

I loved the Karen Walker show, all the girls had huge bangs that they could barely see out of; I actually really want to cut big bangs myself now. I also loved the peachy lips the girls were all rocking.

That night I slept pretty badly. So I woke up and applied a lot of Ren Active 7 Radiant Gel on my not-so-well-rested eyes. This kept me looking tiptop while I did the music for Naeem Khan’s show. Luckily it went amazingly well, but it’s pretty scary doing the music for such a big show — its definitely a major responsibility.

Before the show, I ducked backstage to wish Naeem good luck, and slip into my Naeem Khan dress.

Suno was incredible. The prints and silhouettes were beautiful as always. I had a blast dj-ing their after-party in a cool Chinatown loft.

I had to snap a picture of my shoes while en route to deejay the Monika Chaing presentation. My trick to wearing high shoes throughout fashion week is to never get a pedicure the week before. It definitely helps when they aren’t baby soft!

Later in the week I went to the Interview Magazine dinner at Milk Studios. By this point I was absolutely exhausted. Some Laura Mercier concealer under my eyes saved the day! Here I am with my friend Maryna Linchuk. And that’s a wrap. Thanks for following my New York fashion week beauty adventures!”
Photos and text by Chelsea Leyland
Tags: Chelsea Leyland, Cole Haan, Interview Magazine, Karen Walker, Laura Mercier, Milk Studios, Monika Chaing, Naeem Khan, nars, New York Fashion Week, REN, Suno
YOU ARE A BABE
CLAUDIA MARTINEZ REARDON, END OF CENTURY
AUGUST 23.2012
by AIMEE BLAUT
"I went to the Jack Kerouac School of Disembodied Poetics and ended up being a really terrible poet. I knew I needed to do something else and I started taking these art history courses. I transferred to Sarah Lawrence and was really focused on working in commercial contemporary art. I started planning pop-up shows before I had an actual space and that was really gratifying. I knew that was what I wanted and End of Century seems like a creative introduction to a survey of the lifestyles and cultures that are happening in lower Manhattan and Brooklyn now. End of Century is a retail and gallery space."

“I feel like I am always running late. I wake up in the morning and usually scrunch some Bumble and Bumble cream in my hair, throw on some makeup and run out the door. I always put on sunscreen before I leave though. I like La Roche-Posay, it’s the best. I use two different types of mascara. I am a big drugstore mascara fan. With pigments, like lipsticks and concealers, I go NARS, but for mascara I’m into Maybelline Great Lash. I go through it so quickly and it works so well. I put on one coat of thinner mascara first, then drink a cup of coffee and then put on another coat of Maybelline. It makes my eyelashes look larger which is crazy, but it works much better than using two coats of the same mascara. I use Bare Minerals foundation because it’s simple And my eyebrows are kind of their own little monsters. I don’t really do anything to them. Occasionally, I’ll go and get them threaded if I’m looking seriously Groucho Marx. But I’m into the Brooke Shields eyebrow look, so usually I’ll just brush them out..”

“I like to wear lipstick a lot. I love Mulberry by Laura Mercier. The color is perfect for the day; a deep red stain. It looks natural, like you’ve just been drinking wine all morning. It’s a nice way to start the day. I got into Funny Face by NARS, too. I am a total NARS junkie. I’ve loved them forever, all their colors!”

“Before I go to bed at night I use a small amount of retinol cream and Egyptian Magic. You put it on before you go to bed at night and it’s amazing. My mom got this eye cream off the Home Shopping Network called Glymed. It’s so hilarious, but it works amazingly. The packaging is awful but it’s like rubbing a cloud underneath your eyes. I still use that. I have yet to find a better eye cream than Glymed, oddly. That’s it really. I’m pretty simple with my beauty routine. I don’t really have the time to get so crazy with it. I stick to the basics.”
Photos by: Aimee Blaut
Tags: Bare Minerals, Claudia Martinez-Reardon, Egyptian Magic, End Of Century, Gallery Girls, Glymed, Jack Kerouac School of Disembodied Poetics, La Roche Posay, Laura Mercier, Maybelline, nars