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	<title>THE FORMULA &#187; Lancôme</title>
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		<title>SISTER SISTER: THE BABES BEHIND ODALISQUE MAGAZINE</title>
		<link>http://www.theformulablog.com/thelook/sister-sister-the-babes-behind-odalisque-magazine/</link>
		<comments>http://www.theformulablog.com/thelook/sister-sister-the-babes-behind-odalisque-magazine/#comments</comments>
		<pubDate>Wed, 05 Jun 2013 10:45:22 +0000</pubDate>
		<dc:creator>Aimee Blaut</dc:creator>
				<category><![CDATA[THE LOOK]]></category>
		<category><![CDATA[Claire Danes]]></category>
		<category><![CDATA[Dermalogica]]></category>
		<category><![CDATA[Elizabeth Arden]]></category>
		<category><![CDATA[Lancôme]]></category>
		<category><![CDATA[Michaela Myhrberg]]></category>
		<category><![CDATA[nars]]></category>
		<category><![CDATA[Odalisque Magazine]]></category>
		<category><![CDATA[Osalisque]]></category>
		<category><![CDATA[Sandra Myhrberg]]></category>
		<category><![CDATA[Stockholm]]></category>
		<category><![CDATA[Verso]]></category>

		<guid isPermaLink="false">http://www.theformulablog.com/?p=4699</guid>
		<description><![CDATA[One of my favorite things about running <b>The Formula</b> is chatting with creative babes about their beauty inspiration. So when I sat down with the Swedish sister duo behind the cool digital glossy <a href="http://odalisquemagazine.com/" target="_blank"><b>Odalisque Magazine</b></a> for <a href="http://www.refinery29.com/beauty-nation/aimee-blaut" target="_blank">Refinery29</a> I was pumped. Sandra Myhrberg dreamed up the site and is now the editor-in-chief and creative director with her younger sis, <a href="http://www.theformulablog.com/youareababe/michaela-myhrberg-odalisque-magazine/" target="_blank">Michaela</a>, as her right hand (wo)man. See what this inspiring duo says about their enterprise, their must-have beauty products and peep some extra images from our shoot.]]></description>
				<content:encoded><![CDATA[<p><img alt="THE_FORMULA_BLOG_Myhrberg _Sisters_2 copy" src="http://www.theformulablog.com/wp-content/uploads/2013/06/THE_FORMULA_BLOG_Myhrberg-_Sisters_2-copy.jpg" width="728" height="485" /></p>
<p><b>How did you start Odalisque?</b></p>
<p>S: “Having a magazine has always been something I wanted to do. It’s a lot easier to start one today than it was 10 years ago. After living abroad, I wanted to create the platform in Sweden that I felt was missing. My sister suggested that we should start it together, which was the main catalyst. And another thing that made the site possible is my husband who&#8217;s a rock star programmer.”</p>
<p><b>What’s it like working full-time with your sister?</b></p>
<p>S: “I love working with my sister! It’s a really non-competitive relationship. We have a similar aesthetic, which makes thing really easy. We inspire and motivate each other; it’s such a pleasure.</p>
<p><img class="alignnone size-full wp-image-4704" alt="THE_FORMULABLOG_Myhrberg_Sisters_Sandra_copy" src="http://www.theformulablog.com/wp-content/uploads/2013/06/THE_FORMULABLOG_Myhrberg_Sisters_Sandra_copy.jpg" width="728" height="485" /></p>
<p><b>What is your beauty routine?</b></p>
<p>S: “I’m a busy mother of two, so I have a quick routine. I use the <b><a href="http://www.dermalogica.com/chromawhite-trx/chromawhite_trx,default,sc.html" target="_blank">Dermalogica Chroma White TRx</a></b>range and always wear a high SPF. Currently, I’m into <a href="http://www.elizabetharden.com/PREVAGE%C2%AE-Anti-aging-Moisture-Cream-Broad-Spectrum-Sunscreen-SPF-30/PRVN00101,default,pd.html" target="_blank"><b>Elizabeth Arden’s Prevage</b></a> line. I take collagen pills to reduce any wrinkles. I don’t wear heavy makeup during the day but go for the basics like foundation and mascara. I like to keep my hair natural and let it air-dry or pull it up into a high ponytail.”</p>
<p><img alt="THE_FORMULBA_BLOG_Myhrberg_Miki copy" src="http://www.theformulablog.com/wp-content/uploads/2013/06/THE_FORMULBA_BLOG_Myhrberg_Miki-copy.jpg" width="728" height="485" /></p>
<p><b>What is your beauty routine?</b></p>
<p>M: “During the day I wear <a href="http://www.lancome-usa.com/Hypnose-Drama/1000371,default,pd.html" target="_blank"><b>Lancôme Hypnose Mascara</b></a>. I&#8217;ve tried hundreds of different brands but I always go back to Hypnose — it’s the best. I throw on some <a href="http://www.narscosmetics.com/color/cheeks/blush/~/orgasm-blush" target="_blank"><b>Nars Blush in Orgasm</b></a> and that&#8217;s about it. If I&#8217;m in the mood I might do a thick liner but I don’t go for a strong eye every day. I also love a bushy brow, so I try not to pluck them — skinny eyebrows are my worst nightmare. I also dye them dark black so that they stand out against my light eyes. I only wash my face at night and clean off my makeup with hot water and an <a href="http://www.origins.com/product/3853/10379/Skincare/Daily-Essentials/Cleansers/Foaming-Face-Wash/Made-with-80-Organic-Ingredients/index.tmpl"><b>organic cleanser from Origins</b></a>. Afterwards I use <a href="http://www.versoskincare.com/verso-super-facial-serum/"><b>Verso Super Facial Serum</b></a>, but I tend to switch up my products often.”</p>
<p><img alt="THE_FORMULBA_BLOG_Myhrberg_Sisters_1 copy" src="http://www.theformulablog.com/wp-content/uploads/2013/06/THE_FORMULBA_BLOG_Myhrberg_Sisters_1-copy.jpg" width="728" height="485" /></p>
<p><b>Who are your beauty influences?</b></p>
<p>M: “Claire Danes in <i>Romeo and Juliet</i>. I like the &#8217;90s approach to style because it&#8217;s all &#8216;wrong&#8217; but somehow still looks together. You&#8217;re really supposed to abandon all the rules and disregard what you know about coordinating outfits. Growing up, Sandra was my biggest role model — she used to wear her hair in small knots, like Björk and Gwen Stefani.</p>
<p>Photos by: Aimee Blaut in Stockholm</p>
]]></content:encoded>
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		<title>MICHAELA MYHRBERG, ODALISQUE MAGAZINE</title>
		<link>http://www.theformulablog.com/youareababe/michaela-myhrberg-odalisque-magazine/</link>
		<comments>http://www.theformulablog.com/youareababe/michaela-myhrberg-odalisque-magazine/#comments</comments>
		<pubDate>Tue, 05 Mar 2013 14:34:42 +0000</pubDate>
		<dc:creator>Aimee Blaut</dc:creator>
				<category><![CDATA[YOU ARE A BABE]]></category>
		<category><![CDATA[bareMinerals]]></category>
		<category><![CDATA[Blue Hair]]></category>
		<category><![CDATA[L'Oreal]]></category>
		<category><![CDATA[Lancôme]]></category>
		<category><![CDATA[Michaela Myhrberg]]></category>
		<category><![CDATA[Odalisque]]></category>
		<category><![CDATA[Odalisque Magazine]]></category>
		<category><![CDATA[Silver Shampoo]]></category>
		<category><![CDATA[Stockholm]]></category>
		<category><![CDATA[The Body Shop]]></category>

		<guid isPermaLink="false">http://www.theformulablog.com/?p=4375</guid>
		<description><![CDATA["My sister and I didn’t feel like there was a platform for us so we wanted to create something of our own. We started <a href="http://odalisquemagazine.com/" target="_blank">Odalisque Magazine</a> about a year ago and the main focus is the visual beauty, which is why we don’t have so much writing at the moment. A lot of fashion magazines are really nice but they mix too much and it can become overly commercial -- we wanted to stay away from that.]]></description>
				<content:encoded><![CDATA[<p><img title="THE_FORMULA_BLOG_MICHAELA_P" src="http://www.theformulablog.com/wp-content/uploads/2013/03/THE_FORMULA_BLOG_MICHAELA_P.jpg" alt="" width="720" height="479" /></p>
<p>I don’t wash my face in the morning only at night because I have such dry skin. In the winter I use <a href="http://www.thebodyshop-usa.com/body-products/body-butter.aspx" target="_blank">Body Butter</a> from The Body Shop as a moisturizer. Here in Sweden it gets so cold and the Body Butter helps keep everything hydrated so I don’t have any dry skin falling off my face. When it comes to makeup I usually only use mascara and I love Lancôme <a href="http://www.lancome-usa.com/on/demandware.store/Sites-lancome_us-Site/default/Product-Show?pid=990516&amp;bookmark=934817" target="_blank">Hypnôse</a>. I don’t ever wear foundation unless it’s a special night and I want to be extra pretty. I think it looks good in photos but not in reality. But sometimes I do wear <a href="http://www.bareescentuals.com/bareMinerals-Blush---Vintage-Peach/USMasterbareMinerals%20Blush,default,pd.html" target="_blank">blush</a> from bareMinerals.</p>
<p><img title="THE_FORMULA_BLOG_W_MICHAELA_ copy" src="http://www.theformulablog.com/wp-content/uploads/2013/03/THE_FORMULA_BLOG_W_MICHAELA_-copy.jpg" alt="" width="728" height="485" /></p>
<p>I dye my hair lighter and then leave L&#8217;Oréal <a href="L'Oréal Silver Shampoo" target="_blank">Silver Shampoo</a> in. I’ve been going blue/silver for about six months. I want to go even bluer but I don’t have the time to leave the shampoo in for that long. I used to have really dark brown hair but a year and a half ago I tried to go blonder so I had to see the hairdresser for quite a while. It’s really hard to move from dark to light. Now finally I’m light but it took about eight months.</p>
<p><img title="THE_FORMULA_BLOG_MICHAELA_P1" src="http://www.theformulablog.com/wp-content/uploads/2013/03/THE_FORMULA_BLOG_MICHAELA_P1.jpg" alt="" width="728" height="485" /></p>
<p>I always did makeup for my relatives when they were getting married; and two years ago my sister, who is a photographer, asked if I could help with the makeup for one of her shoots. I said of course. So I started working with her doing makeup and then other photographers began to contact me. It wasn’t something that I was aiming for but it fell in my lap so now I am also a makeup artist.&#8221;</p>
<p><img title="THE_FORMULA_BLOG_X_MICHAELA_ copy" src="http://www.theformulablog.com/wp-content/uploads/2013/03/THE_FORMULA_BLOG_X_MICHAELA_-copy.jpg" alt="" width="728" height="486" /></p>
<p>Photos by: Aimee Blaut in Stockholm</p>
]]></content:encoded>
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		<title>MARIA BOSTRÖM</title>
		<link>http://www.theformulablog.com/theexpert/maria-bostrom/</link>
		<comments>http://www.theformulablog.com/theexpert/maria-bostrom/#comments</comments>
		<pubDate>Tue, 12 Feb 2013 17:46:12 +0000</pubDate>
		<dc:creator>Aimee Blaut</dc:creator>
				<category><![CDATA[THE EXPERT]]></category>
		<category><![CDATA[Björn Axén]]></category>
		<category><![CDATA[Giorgio Armani]]></category>
		<category><![CDATA[Kim Robinson]]></category>
		<category><![CDATA[Lancôme]]></category>
		<category><![CDATA[Le Salon]]></category>
		<category><![CDATA[Makeup.com]]></category>
		<category><![CDATA[MARIA BOSTRÖM]]></category>
		<category><![CDATA[Shu Uemura]]></category>
		<category><![CDATA[Stockholm]]></category>
		<category><![CDATA[Stockholm beauty]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[Tom Ford]]></category>

		<guid isPermaLink="false">http://www.theformulablog.com/?p=4245</guid>
		<description><![CDATA["I went to art school in Finland and wanted a job where I could travel. So I decided to pick up hair and makeup. Working with hair is like sculpting and doing makeup is like painting. I moved to Stockholm and applied to work with <a href="http://en.bjornaxen.se/" target="_blank">Björn Axén</a>, probably the best salon in Sweden. Björn said that I could take five models and film my styling then come in for an interview. So here I am this little girl from Finland walking around Kungsträdgården trying to find some models, I didn’t know anybody in Stockholm (laughs). So I dragged some girls down and did my video. The next day I went to see Björn and I got the job and got into his creative team. It’s been great fun we did all the shows in New York and I was working with the royal family.]]></description>
				<content:encoded><![CDATA[<p><img title="THE_FORMULA_BLOG_MARIA_BOS copy" src="http://www.theformulablog.com/wp-content/uploads/2013/02/THE_FORMULA_BLOG_MARIA_BOS-copy.jpg" alt="" width="728" height="485" /></p>
<p>In 1989 Björn and I were in Paris for the couture shows and I met Kim Robinson who was an Australian running salons in Hong Kong. We had dinner and he invited me to come work with him. I thought about it for a while and eventually called Kim and decided to go. First it was hard but after one year it got a lot better. In Scandinavia you demand respect but in Asia you have to earn your respect so that was a very interesting journey. I worked with a team in Hong Kong for hair and set up my own makeup practice. Eventually I left Le Salon and Kim Robinson and worked a lot with the magazines. I eventually opened my own which I later sold to Elle Hong Kong when I moved back to Sweden.</p>
<p><img class="alignnone size-full wp-image-4247" title="THE_FORMULA_BLOG_MARIA_BOSTOM_PR" src="http://www.theformulablog.com/wp-content/uploads/2013/02/THE_FORMULA_BLOG_MARIA_BOSTOM_PR.jpg" alt="" width="728" height="485" /></p>
<p>(some of Maria’s favorite products)</p>
<p>I teach makeup to people and I teach in a different way. A lot of brands have a very scheduled process of how to wash the brushes and do things from light to dark; then I come in and am like ‘okay we are going to break all these rules! Anyone who went to a classic school is going to hate me but people who want to try something else, enjoy the ride!’ I do a lot of patchwork and work mainly with my fingers when I can. I work the best when it’s hands on and I can touch and feel things.</p>
<p>Since I don’t wear much makeup if I want to do something more dramatic I’ll wear red lipstick. So from time to time I throw on a red lip and put on my Tom Ford glasses.”&#8211;<a href="http://www.makeup.com/article/beauty-insider-maria-bostrom/" target="_blank"> To see more images and learn about Maria’s daily beauty routine click here to read here.</a></p>
<p><img class="alignnone size-full wp-image-4248" title="THE_FORMULA_BLOG_MARIA_BOSTROM_1" src="http://www.theformulablog.com/wp-content/uploads/2013/02/THE_FORMULA_BLOG_MARIA_BOSTROM_1.jpg" alt="" width="728" height="485" /></p>
<p>Photos by: Aimee Blaut in Stockholm</p>
]]></content:encoded>
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		<item>
		<title>MELISSA LIEBLING-GOLDBERG, GILT GROUPE</title>
		<link>http://www.theformulablog.com/youareababe/melissa-liebling-goldberg-gilt-groupe/</link>
		<comments>http://www.theformulablog.com/youareababe/melissa-liebling-goldberg-gilt-groupe/#comments</comments>
		<pubDate>Mon, 12 Nov 2012 20:14:10 +0000</pubDate>
		<dc:creator>Aimee Blaut</dc:creator>
				<category><![CDATA[YOU ARE A BABE]]></category>
		<category><![CDATA[Acqua Di Parma]]></category>
		<category><![CDATA[Bond No. 9]]></category>
		<category><![CDATA[Caudalie]]></category>
		<category><![CDATA[Caudalie Spa]]></category>
		<category><![CDATA[Gilt]]></category>
		<category><![CDATA[Gilt Group]]></category>
		<category><![CDATA[Gilt Groupe]]></category>
		<category><![CDATA[Hourglass]]></category>
		<category><![CDATA[Kate Somerville]]></category>
		<category><![CDATA[Lancôme]]></category>
		<category><![CDATA[Makeup Dot Com]]></category>
		<category><![CDATA[Melissa Liebling-Goldberg]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Tarte]]></category>
		<category><![CDATA[Yves Saint Laurent]]></category>

		<guid isPermaLink="false">http://www.theformulablog.com/?p=3808</guid>
		<description><![CDATA["Before I came to Gilt I had worked in publishing for the past twelve years. I had most recently been Style Director of People.com and Digital Director of People Stylewatch magazine. Gilt was one of those opportunities I felt like I just had to take, they were doing something so innovative and so interesting, and were pushing the boundaries of the way people shopped, so to be able to add content to that experience in a meaningful way was a challenge that I thought was too good to pass up.]]></description>
				<content:encoded><![CDATA[<p>What I do is oversee all of the copy on the <a href="http://www.gilt.com/sale/women" target="_blank">site</a>, so I have editors and writers who work for me, I oversee all of the daily sale copy and email copy that happens on womens. We work on all of the social media streams, Instagram and <a href="http://pinterest.com/gilt/" target="_blank">Pinterest</a> are my pet projects, those are very personally mine and then I do a lot of other interesting stuff working with the styling and creative teams. I also put together sales that are meant to help women get dressed, if they are looking for more styling advice and less being driven by a brand.</p>
<p><img title="THE_FORMULA_MELISSA_LIEBLING_GOLDBERG_GILT_7" src="http://www.theformulablog.com/wp-content/uploads/2012/10/THE_FORMULA_MELISSA_LIEBLING_GOLDBERG_GILT_7.jpg" alt="" width="728" height="485" /></p>
<p>I love a beautiful compact; I tend to just hoarde those, like all of the limited edition <a href="http://www.lancome-usa.com/" target="_blank">Lancôme</a> packages where they just feel like little jewels. I love beautiful packaging, I want to display them. I am not the kind of person who wants to shove everything into a makeup bag and put it away. I love the thought and the care that went into packaging.</p>
<p><img title="THE_FORMULA_MELISSA_LIEBLING_GOLDBERG_GILT_GROUP_1" src="http://www.theformulablog.com/wp-content/uploads/2012/10/THE_FORMULA_MELISSA_LIEBLING_GOLDBERG_GILT_GROUP_1.jpg" alt="" width="728" height="485" /></p>
<p>I love the <a href="http://us.caudalie.com/spas/spas-vinotherapie/spa-usa/the-plaza-new-york.html" target="_blank">Caudalie Spa at the Plaza</a>; almost all my body care is by them. They have the greatest <a href="http://us.caudalie.com/lip-conditioner.html" target="_blank">lip balm</a>, which they get almost no credit for but is the greatest lip balm ever. Their <a href="http://us.caudalie.com/checkout/cart/" target="_blank">hand cream</a> is the only thing I’ve used for years, their facials are terrific and their massages are heaven. I used to live on the upper west side so I would go there and then kind of walk dazed through Central Park towards home, it was so nice. We work with Caudalie on the site, so I always stock up whenever they are on Gilt.&#8221;</p>
<p>See more pictures and learn about Melissa’s daily beauty favorites click<a href="http://www.makeup.com/article/melissa-liebling-goldberg-gilt-beauty-insider/" target="_blank"> here on Makeup Dot Com</a>.</p>
<p><img title="THE_FORMULA_MELISSA_LIEBLING_GOLDBERG_GILT_6" src="http://www.theformulablog.com/wp-content/uploads/2012/10/THE_FORMULA_MELISSA_LIEBLING_GOLDBERG_GILT_6.jpg" alt="" width="728" height="485" /></p>
<p>Photos by: Aimee Blaut</p>
]]></content:encoded>
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		<title>KATY SMAIL, ILLUSTRATOR</title>
		<link>http://www.theformulablog.com/youareababe/katy-smail-illustrator/</link>
		<comments>http://www.theformulablog.com/youareababe/katy-smail-illustrator/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 19:41:16 +0000</pubDate>
		<dc:creator>Aimee Blaut</dc:creator>
				<category><![CDATA[YOU ARE A BABE]]></category>
		<category><![CDATA[Kahina Giving Beauty]]></category>
		<category><![CDATA[Katy Smail]]></category>
		<category><![CDATA[Lancôme]]></category>
		<category><![CDATA[Melvita]]></category>
		<category><![CDATA[nars]]></category>
		<category><![CDATA[Revlon]]></category>
		<category><![CDATA[RMS Beauty]]></category>
		<category><![CDATA[Tom Ford]]></category>
		<category><![CDATA[you are a babe]]></category>

		<guid isPermaLink="false">http://www.theformulablog.com/?p=2955</guid>
		<description><![CDATA["I work as an <a href="http://www.whatktdoes.com/" target="_blank">Illustrator</a> and I went to school for that. I have been working freelance for about four years now. I moved to New York three years ago from Scotland, which is where I’m from. I guess it really took off once I moved to New York, it developed pretty organically with a lot of interesting people that I was meeting that are designers and photographers. I do a lot of different projects, which I love. I’m naturally drawn to working with literature. All of my personal stuff is taken from characters in books; I lean towards a kind of melancholy, old-fashioned aesthetic with tragic female characters, like Tess of the D'urbervilles [laughs], Anna Karenina -- the really sad stories. I like to take sad stories and try to make something beautiful for them to preserve it and retell it in that way. I’ve also been doing a lot of fashion and photography work, which has been really exciting. I feel like there is a new place for illustration in editorials and magazines. I’ve also been doing a lot of kids work recently, which is something I never thought I would do. I finished illustrating my first children’s book for Anthony Crane that will be published this year. He wrote a very magical old-fashioned story that rhymes; it was such a treat to get into that world. I feel very very lucky to be able to dedicate all of my energy to my work."]]></description>
				<content:encoded><![CDATA[<p><img title="THE_FORMULA_BLOG_KATY_SMAIL_ILLUSTRATION" src="http://www.theformulablog.com/wp-content/uploads/2012/04/THE_FORMULA_BLOG_KATY_SMAIL_ILLUSTRATION.jpg" alt="" width="728" height="534" /></p>
<p>&#8220;I’ve transitioned all of my products to organic skincare over the past six months. I’ve become really aware of what I put on my skin. My face wash is a really gentle one called <a href="http://usa.melvita.com/cleansers,4,1,4869,0.htm" target="_blank">Melvita</a>; it’ss very moisturizing. I have dry skin so I don’t like to scrub it too much. There&#8217;s this incredible brand called Kahina Giving Beauty, it’s Argan oil based and the lady who runs it is amazing. She gives twenty percent of her profits to women in Morocco who harvest the Argan oil&#8230; it’s an interesting brand and her products are so wonderful. They have this <a href="http://kahina-givingbeauty.com/shop/kahina-toning-mist/" target="_blank">Toning Mist</a> that I love. I used to use rose water but I felt like it didn’t do anything. This stuff smells divine and really perks up my complexion.&#8221;</p>
<p><img title="THE_FORMULA_BLOG_KATY_SMAIL-8" src="http://www.theformulablog.com/wp-content/uploads/2012/04/THE_FORMULA_BLOG_KATY_SMAIL-8.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;My favorite moisturizers are by Dr. Hauschka. I use her basic <a href="https://store.drhauschka.com/b2c/ecom/ecomEnduser/items/itemDetail.aspx?&amp;page=&amp;store=&amp;itemNum=MLDC&amp;siteId=1&amp;bulkexists=0" target="_blank">moisturizer </a>in the summer and the <a href="https://store.drhauschka.com/b2c/ecom/ecomEnduser/items/itemDetail.aspx?&amp;page=&amp;store=&amp;itemNum=RD&amp;siteId=1&amp;bulkexists=0" target="_blank">Rose Day Cream</a> in the winter because it’s much thicker and feels like it’s giving me a barrier. Rose is one of my favorite smells. My grandma used to use a lot of rose as well.&#8221;</p>
<p><img title="THE_FORMULA_KATY_SMAIL_5" src="http://www.theformulablog.com/wp-content/uploads/2012/04/THE_FORMULA_KATY_SMAIL_51.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;Makeup I love. I’m a big makeup junkie, though most days I have a pretty natural look. I have more fun playing up my lips than my eyes.  I’ve got small eyes that tend to disappear when I smile, so they can’t take that much makeup. Sometimes I do a smokey brown eye though. I love Lancome <a href="http://www.lancome-usa.com/Definicils-Precious-Cells/1000436,default,pd.html" target="_blank">Définicils Precious Cells</a> for mascara. I have pretty fine lashes and their brush is pretty delicate and thin. I’m having a harder transition into natural makeup products. I just bought this amazing concealer by RMS, <a href="http://www.natureofbeauty.com/rms-beauty-un-cover-up.html" target="_blank">Uncover Up</a>. It’s moisturizing and it doesn&#8217;t cake, so it goes on under your eyes in a lovely way.&#8221;</p>
<p><img title="THE_FORMULA_BLOG_KATY_SMAIL_ILLUSTRATION-1" src="http://www.theformulablog.com/wp-content/uploads/2012/04/THE_FORMULA_BLOG_KATY_SMAIL_ILLUSTRATION-1.jpg" alt="" width="728" height="534" /></p>
<p><img title="THE_FORMULA_BLOG_KATY_SMAIL" src="http://www.theformulablog.com/wp-content/uploads/2012/04/THE_FORMULA_BLOG_KATY_SMAIL2.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;My biggest makeup vice, though, is lipstick. I have so many. Recently I have been into Armani lipsticks for my natural color days. They have a smooth texture and are moisturizing but not too shiny. Then for bright colors, I like the NARS pencils. There is something really cool about it being a chunky pencil [laughs]; it looks like my colored pencils. <a href="http://www.narscosmetics.com/color/lips/velvet-matte-lip-pencil/red-square" target="_blank">Red Square</a> is my favorite. <a href="http://www.revlon.com/Revlon-Home/Products/Lips/Lipcolor.aspx" target="_blank">Revlon</a> also has some great colors. And Tom Ford, I have a couple of those that my husband bought for me. I adore the packaging; it’s so beautiful and they smell gorgeous and feel luxurious. They remind me of my mom. I rememeber the first time I went traveling by myself and my mom bought me a little pink lipstick and told me, ‘you should always have a pink lipstick with you.’ And now I have bowls of lipstick everywhere.&#8221;</p>
<p><img title="THE_FORMULA_BLOG_KATY_SMAIL_7" src="http://www.theformulablog.com/wp-content/uploads/2012/04/THE_FORMULA_BLOG_KATY_SMAIL_7.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;I’m quite a stressy, anxious person most of the time. I’m always buzzing around so I try to have a bath everyday. They really calm me down and are so relaxing. I make my own bath salts with lavender oil and epsom salts. My newest thing is using pure coconut oil to shave your legs &#8212; it’s amazing. I make my own body scrubs as well with essential oils and sugar.&#8221;</p>
<p><img title="THE_FORMULA_BLOG_KATY_SMAIL_2 copy" src="http://www.theformulablog.com/wp-content/uploads/2012/04/THE_FORMULA_BLOG_KATY_SMAIL_2-copy.jpg" alt="" width="728" height="485" /></p>
<p>Photos by: Aimee Blaut / Illustrations by: Katy Smail</p>
]]></content:encoded>
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		<title>PREETMA SINGH, FASHION ASSISTANT, VOGUE</title>
		<link>http://www.theformulablog.com/youareababe/preetma-singh-fashion-assistant-vogue/</link>
		<comments>http://www.theformulablog.com/youareababe/preetma-singh-fashion-assistant-vogue/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 04:11:32 +0000</pubDate>
		<dc:creator>Aimee Blaut</dc:creator>
				<category><![CDATA[YOU ARE A BABE]]></category>
		<category><![CDATA[Clarins]]></category>
		<category><![CDATA[Dior]]></category>
		<category><![CDATA[Duane Reade]]></category>
		<category><![CDATA[Givenchy]]></category>
		<category><![CDATA[Illa Masqua]]></category>
		<category><![CDATA[Lancôme]]></category>
		<category><![CDATA[MAC]]></category>
		<category><![CDATA[nars]]></category>
		<category><![CDATA[Preetman Singh]]></category>
		<category><![CDATA[Tarte]]></category>
		<category><![CDATA[Vogue]]></category>
		<category><![CDATA[Whittemore House]]></category>
		<category><![CDATA[YSL]]></category>

		<guid isPermaLink="false">http://www.theformulablog.com/?p=1324</guid>
		<description><![CDATA[New York lawyer turned fashion assistant, <a href="http://theworkinggirlesq.blogspot.com/" target="_blank">Preetma Singh</a>, is a rare combination of quirky, smart and beautiful. I went for a stroll through Central Park with the Canadian native and got her to spill all her beauty secrets. Enjoy!]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-1347" title="THE_FORMULA_THE_BABE_PREETMA_SINGH_AIMEE_BLAUT_01X" src="http://www.theformulablog.com/wp-content/uploads/2011/12/THE_FORMULA_THE_BABE_PREETMA_SINGH_AIMEE_BLAUT_01X1.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;Um. . . I try to keep fairly simple, not too complicated. When I get up I use the Clarins <a href="http://www.clarinsusa.com/Pure-Melt-Cleansing-Gel-with-Marula-Oil/C010104008,en_US,pd.html" target="_blank">pure melt cleansing wash</a>, which I love. It’s kind of like an oil when you put it on and then it turns into a milk after you add water. It’s really moisturizing which I need a lot of in New York, especially in the winter. I start with that, well I brush my teeth first actually (laughs) and then I wash my face. I use a YSL <a href="http://www.yslbeautyus.com/Temps-Majeur-Ultra-Smoothing-Toner/225YSL,default,pd.html" target="_blank">toner</a> that I love. It’s gone through different incarnations but it’s basically been the same thing. Then I use my Clarins <a href="http://www.clarinsusa.com/HydraQuench-Intensive-Serum-Bi-Phase/C010404016,en_US,pd.html?start=7&amp;q=hydraquench" target="_blank">hydraquench serum</a> to keep all the moisture in and an <a href="http://www.shiseido.com/future-solution-lx-eye-and-lip-contour-regenerating-cream/0729238102682,default,pd.html&amp;q=eye#!i%3D8%26sz%3D12%26start%3D0" target="_blank">eye cream</a> by Shiseido.&#8221;</p>
<p><img class="alignnone size-full wp-image-1340" title="THE_FORMULA_THE_BABE_PREETMA_SINGH_AIMEE_BLAUT_10" src="http://www.theformulablog.com/wp-content/uploads/2011/12/THE_FORMULA_THE_BABE_PREETMA_SINGH_AIMEE_BLAUT_101.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;I use a YSL <a href="http://www.yslbeautyus.com/Anti-Cernes/142YSL,default,pd.html?dwvar_142YSL_color=1%20Ivory%20Beige&amp;start=2&amp;cgid=makeup-concealer" target="_blank">concealer</a> everyday and then <a href="http://www.yslbeautyus.com/Touche-Éclat/141YSL,default,pd.html?dwvar_141YSL_color=1%20Luminous%20Radiance&amp;start=1&amp;cgid=makeup-concealer" target="_blank">touch éclat</a> on special occasions if I need more coverage. I don’t like to wear too much on a daily basis; I don’t like the feeling of having stuff on my face. That’s why I feel like the base is really important, so I pay attention, making sure my skin’s hydrated and clean and exfoliated. If I do a bright lip or a dark lip then I’ll do less on the eye, just mascara. I use a Chanel <a href="http://www.chanel.com/en_US/fragrance-beauty/Makeup-Lipgloss-LÈVRES-SCINTILLANTES-88721" target="_blank">lip gloss</a> everyday or a good <a href="http://www.narscosmetics.com/color/lips/~/pure-matte-lipstick" target="_blank">matte lipstick</a> from NARS. I don’t like wearing lip liner and NARS stays in place super well. I love cheek stains, and use <a href="http://www.givenchybeauty.com/makeup/makeup%2Dface" target="_blank">Givenchy</a> and <a href="http://tartecosmetics.com/tarte-item-natural-cheek-stain-tickled" target="_blank">Tarte</a> a lot.&#8221;</p>
<p><img class="alignnone size-full wp-image-1343" title="THE_FORMULA_THE_BABE_PREETMA_SINGH_AIMEE_BLAUT_06" src="http://www.theformulablog.com/wp-content/uploads/2011/12/THE_FORMULA_THE_BABE_PREETMA_SINGH_AIMEE_BLAUT_062.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;I use mascara to keep my eyelashes in place. They’re really long and get in the way. When I was younger I wanted to have shorter lashes so I could be more versatile with my makeup. I use Lancôme <a href="http://www.lancome-usa.com/Hypnôse-Doll-Lashes/10005,default,pd.html" target="_blank">doll lashes mascara</a> because it gives my lashes a bit of a lift. I find black eyeliner looks harsh on me since I have dark features, brown softens me up a bit but gives the same kind of drama. The black <a href="http://www.dior.com/beauty/usa/en/makeup/eyes/eyeliner/khol-pencil-with-sharpener/py0739100-cliners.html" target="_blank">liner</a> I have is by Dior and my brown one is just from Duane Reade. Lancôme has a great <a href="http://www.lancome-usa.com/Artliner/12230,default,pd.html?cm_mmc=LabeliumSearch-_-GoogleBrand-_-Makeup-_-lancome%20artliner" target="_blank">artliner </a>that is really easy to use. I can get the real 60’s look without messing up and looking like Halloween. I have a strong brow though it’s really sparse in some places so I fill it in with MAC <a href="http://www.maccosmetics.com/product/shaded/149/305/Brow-Set/index.tmpl" target="_blank">brow set </a>to look more polished.&#8221;</p>
<p><img class="alignnone size-full wp-image-1344" title="THE_FORMULA_THE_BABE_PREETMA_SINGH_AIMEE_BLAUT_09" src="http://www.theformulablog.com/wp-content/uploads/2011/12/THE_FORMULA_THE_BABE_PREETMA_SINGH_AIMEE_BLAUT_091.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;I just started getting my hair dyed at <a href="http://www.whittemorehousesalon.com/" target="_blank">Whittemore House</a> and I love love love it. The people are great, the salon is so cute and I am obsessed with the way my hair looks. It has been more then a few months and I still am as happy as the day I walked out. They seem to go with what will look best on you long-term—they’re amazing.&#8221;</p>
<p><img title="THE_FORMULA_THE_BABE_PREETMA_SINGH_AIMEE_BLAUT_02X" src="http://www.theformulablog.com/wp-content/uploads/2011/12/THE_FORMULA_THE_BABE_PREETMA_SINGH_AIMEE_BLAUT_02X.jpg" alt="" width="728" height="485" /></p>
<p>Photos by: Aimee Blaut</p>
]]></content:encoded>
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		<title>HILDELISA BELTRAN, BEAUTY EDITOR, GLAMOUR MEXICO &amp; LATIN AMERICA</title>
		<link>http://www.theformulablog.com/theexpert/hildelisa-beltran-beauty-editor-glamour-mexico-latin-america/</link>
		<comments>http://www.theformulablog.com/theexpert/hildelisa-beltran-beauty-editor-glamour-mexico-latin-america/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 08:16:09 +0000</pubDate>
		<dc:creator>Aimee Blaut</dc:creator>
				<category><![CDATA[THE EXPERT]]></category>
		<category><![CDATA[Almay]]></category>
		<category><![CDATA[Angie Taddei]]></category>
		<category><![CDATA[Avene]]></category>
		<category><![CDATA[Bare Minerals]]></category>
		<category><![CDATA[Beauty Editor]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[Clarasonic]]></category>
		<category><![CDATA[Cover Girl]]></category>
		<category><![CDATA[Givenchy]]></category>
		<category><![CDATA[Glamour Mexico & Latin América]]></category>
		<category><![CDATA[HILDELISA BELTRAN]]></category>
		<category><![CDATA[La Me]]></category>
		<category><![CDATA[La Roche Posay]]></category>
		<category><![CDATA[Lancôme]]></category>
		<category><![CDATA[MAC]]></category>
		<category><![CDATA[MAC Cosmetics]]></category>
		<category><![CDATA[Mar Abascal]]></category>
		<category><![CDATA[Mauricio Valdespino]]></category>
		<category><![CDATA[Mundo Rosa]]></category>
		<category><![CDATA[nars]]></category>
		<category><![CDATA[Olivia Peralta]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[PFW]]></category>
		<category><![CDATA[picnic]]></category>
		<category><![CDATA[Yves Saint Laurent]]></category>

		<guid isPermaLink="false">http://www.theformulablog.com/?p=910</guid>
		<description><![CDATA[In Paris I was lucky enough to steal an afternoon with one of my favorite industry insiders, <a href="http://twitter.com/#!/hildelisab" target="_blank">Hildelisa Beltrán</a>. <a href="http://www.glamourlatam.com/" target="_blank">The Glamour, Mexico &#38; Latin América</a>, Beauty Editor, was all smiles while we walked through the Tuileries taking in Paris and chatting about beauty.]]></description>
				<content:encoded><![CDATA[<p>&#8220;At <a href="http://www.glamour.mx/" target="_blank">Glamour</a> I am responsible for bringing the best trends from all over the world to our readers and keeping them up to date on what’s going to be hot. It’s my job to stay current and predict trends before they happen. Fashion shows play a really important part because that’s where a lot of the makeup looks start. I came to Paris for the shows with <a href="http://www.maccosmetics.com/index.tmpl" target="_blank">MAC Cosmetics</a>. They do a lot of the makeup during fashion week and I get to see their new products in action. Going backstage is heaven for beauty junkies. We get to see what’s going to be big six months in advance and then I’ll write about it in a way that our girls can use.&#8221;</p>
<p><img class="alignnone size-full wp-image-929" title="The_FORMULAHildelisa Beltrán_YOUARE A BABE7" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE7.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;My routine always changes because I get so many products to try. I learned not to try every single product that I receive. I never tried anything that wasn’t for my skin type, but still trying so many different things can breakout my skin. For a while, I had to use products specifically designed for sensitive skin and even had to see a dermatologist. Now I know what my skin needs. Of course I try what brands send me because it&#8217;s my job and I need to write about them but I choose more carefully.&#8221;</p>
<p><img title="The_FORMULAHildelisa Beltrán_YOUARE A BABE5" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE5.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;In the mornings I usually start with a gentle cleanser and I change my cleanser a lot, right now I am using one by <a href="http://www.aveneusa.com/gentle-gel-cleanser/" target="_blank">Avene</a> with my <a href="http://www.clarisonic.com/shop/sonic_skin_cleansing_systems/index.php" target="_blank">Clarasonic</a>. I use the one with <a href="http://www.clarisonic.com/shop/sonic_skin_cleansing_systems/facial_brush_heads/index.php?sku1=20102" target="_blank">bristles</a> for sensitive skin so it&#8217;s not harsh but still removes all the dirt really well. Right now I am using the Givenchy <a href="http://www.givenchybeauty.com/item/Tone%2DIt%2DTrue" target="_blank">toner</a> after I cleanse, it’s really good. I am in love with this toner. It’s an anti-aging toner, which is rare to find. It also feels amazing, the texture is super soft, and it leaves my skin so fresh. Toner is a step that a lot of people skip, but I think it is really important because it preps your skin to receive your moisturizer. Next I use the La Mer <a href="http://www.cremedelamer.com/templates/products/spp.tmpl?CATEGORY_ID=CATEGORY23101&amp;PRODUCT_ID=PROD16769" target="_blank">radiant serum</a>. It’s outstanding, amazing, absolutely incredible—I love it! And there is a new Lancôme <a href="http://www.lancome-usa.com/Bright-Expert/1000531,default,pd.html?start=2&amp;cgid=skincare-serums-concentrates" target="_blank">serum</a> that removes dark spots and fine lines, and its ingredients are very gentle, which I also love. I usually uses Iroisie <a href="http://www.iroisie.com/contour-yeux.php#" target="_blank">eye cream</a> in the morning, it erases dark circles really well. Then comes the moisturizer—I am a big believer in moisturizer. I always use one even though I have combination skin. After I moisturize I use some La Roche Posay <a href="http://www.laroche-posay.us/_us/_en/consumer/catalog/ByType/Sensitive/anthelios-50-mineral-ultra-light-sunscreen-fluid.htm" target="_blank">50+ SPF</a>. I use the fluid because it is light and not greasy like most sunscreens out there and it lasts all day.&#8221;</p>
<p><img class="alignnone size-full wp-image-930" title="The_FORMULAHildelisa Beltrán_YOUARE A BABE10" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE10.jpg" alt="" width="728" height="485" /></p>
<p><img class="alignnone size-full wp-image-931" title="The_FORMULAHildelisa Beltrán_YOUARE A BABE" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;I came into my job at Glamour by luck really. After college I was working as a news broadcaster but took a risk, quit my job and went to makeup school in New York. When I got back to Mexico I met our fashion editor <a href="http://twitter.com/#!/mauvaldespino" target="_blank">Mauricio Valdespino</a> and things seemed meant to be. We were talking and he told me Glamour was looking for a beauty coordinator. He went back to the Editor-in-Chief, Mar Abascal, who is my boss now, and told her about me. I had actually gone in to interview at Glamour a few years earlier and didn’t get the job&#8211;but when Mauricio said my name she remembered me. After their conversation she went through her emails and remembered that she interviewed me two years before. Mar called me for an interview and then told me to start on Monday. I came in as a beauty assistant but the Beauty Editor left three weeks after I started. Mar took a chance on me and told me that the job was mine if I wanted it. She told me that she thought I would do amazing. Obviously I was really scared but went ahead and took the promotion anyway. I will always be so grateful to Mar; she was the first person who took a chance on me. She believed in me and hopefully I haven’t disappointed her over these past years!&#8221;</p>
<p><img class="alignnone size-full wp-image-932" title="The_FORMULAHildelisa Beltrán_YOUARE A BABE11" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE11.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;It’s funny because even though I am a makeup artist I don’t wear a lot of it. I start off with Estée Lauder <a href="http://www.esteelauder.com/product/500/3923/Applications/Foundation-Finder/Double-Wear/Stay-in-Place-Concealer-SPF-10/index.tmpl" target="_blank">double wear concealer</a> and then I use <a href="http://www.bareescentuals.com/Foundation/BM_SUB_FOUNDATION,default,sc.html" target="_blank">Bare Minerals</a> since I’m not a foundation girl. I never wear foundation; I don’t really like the way it feels. Sometimes for TV or for important photo shoots I will wear some, but in my personal life it feels like too much. I prefer a more natural look. For my blush I love MAC mineralize blush in <a href="http://www.maccosmetics.com/product/shaded/156/1791/Mineralize-Blush/index.tmpl" target="_blank">gentle</a>, it’s my favorite. Then I use a little bit of eye shadow, I really like one by NARS called <a href="http://www.narscosmetics.com/color/eyes/duo-eyeshadow/all-about-eve" target="_blank">all about eve</a>, which Francois Nars has told me is actually his favorite eye shadow from his collection. Then I curl my eyelashes and use cover girl <a href="http://www.covergirl.com/lashblast-volumeblasting-waterproofmascara" target="_blank">lash blast waterproof mascara</a>—but just on the top lashes. Mascara is my number one makeup staple, but my eyelashes are so straight so I need an eyelash curler. MAC has an amazing <a href="http://www.maccosmetics.com/product/shaded/149/305/Brow-Set/index.tmpl" target="_blank">brow gel</a> that is like a brow mascara and it works like a miracle. The gel magically settles your eyebrows and adds a little bit of color, but still looks natural. My last few steps involve adding a touch of powder highlighter on my cheekbones and a lip gloss before I&#8217;m out the door.</p>
<p>If I have to go somewhere at night, chances are I will need to apply my makeup in a hurry. I’ll wear a little bit of eyeliner on the inside of my eyes. It sounds kind of silly but I can get a quick smoky eye really easily if I wink a few times after applying eyeliner. My favorite liner is MAC <a href="http://www.maccosmetics.com/product/shaded/151/323/Eye-Kohl/index.tmpl" target="_blank">teddy</a>. I usually add a bit of lipstick for an evening look. I&#8217;m all about <a href="http://www.narscosmetics.com/iconic-nars/cult-classics/~/schiap-lipstick" target="_blank">schiap</a> by NARS; it’s a rich magenta with tons of pigment. Oh I almost forgot, I love Yves Saint Laurent’s <a href="Yves Saint Laurent’s touche éclat" target="_blank">touche éclat</a>. I always wear it at night, and put it on after my concealer. It helps to brighten everything. I can’t live without it.&#8221;</p>
<p><img class="alignnone size-full wp-image-933" title="The_FORMULAHildelisa Beltrán_YOUARE A BABE8" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE8.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;My book <em>Mundo Rosa</em> just came out. This whole experience of writing a book feels a bit like I&#8217;m having a child. I always planned to write a book about beauty and it just happened that I was lucky enough to write one with two of my friends. I co-wrote <em>Mundo Rosa</em> with <a href="http://twitter.com/#!/oliperalta" target="_blank">Olivia Peralta</a> and <a href="http://twitter.com/#!/angietaddei" target="_blank">Angie Taddei</a>, and the whole idea to collaborate came up really casually one night. We were chatting and I mentioned how one of my big plans was to write a beauty book and then Olivia and Angie were like, “Oh my god! We’ve been wanting to write one too.” And from there things just took off. Angie and Olivia have a Mexican television show, <em>Picnic,</em><strong> </strong>that deals with girl’s issues. They have an online magazine connected to the show called <em><a href="http://mundorosa.com.mx/site/" target="_blank">Mundo Rosa</a></em> or &#8220;Pink Life&#8221; so the name was an obvious extension of that. It got a little hard at times because I worked full time for Glamour while writing the book, but somehow, I am still not sure how, it all worked out. The book is really amazing and stylish; it’s the little black book of beauty except it’s pink. It’s really a total beauty guide, and one of our big points is reinforcing the importance of wearing sun block. In Mexico we don’t have a sunscreen culture and as a result we have a lot of skin cancer. We wanted to give girls tools not only for how to look good but how to be healthy.&#8221;</p>
<p><img class="alignnone size-full wp-image-937" title="The_FORMULAHildelisa Beltrán_YOUARE A BABE9" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE9.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;To take off my makeup at the end of the day I use Almay <a href="http://www.almay.com/products/makeup-removers/eye-makeup-remover/moisturizing-eye-makeup-remover-pads.aspx" target="_blank">moisturizing makeup remover pads</a>, the ones in the blue package. They somehow manage to take off all of my waterproof makeup. I like to wash my face again with the same Avene cleanser and Clarisonic, use my Givenchy toner, and my serums. I recently started to use the Lancôme <a href="http://www.lancome-usa.com/Rénergie-Microlift-Night-R.A.R.E.™/1000216,default,pd.html?start=7&amp;cgid=skincare-night-treatment" target="_blank">firming night cream</a>. My facialist recently told me to start using firming lotions, and that traumatized me a bit. We all age, but no one likes to hear about it! Before bed I apply a heavy-duty eye cream, <a href="http://www.lancome-usa.com/Rénergie-Lift-Volumetry-Eye/1000444,default,pd.html?start=1&amp;q=volumetry" target="_blank">rénergie lift</a> by Lancôme and try to get a lot of beauty sleep.&#8221;</p>
<p>photos by: THE FORMULA</p>
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