YOU ARE A BABE
KRISTA KRETZSCHMAR, JEWELRY DESIGNER
APRIL 10.2013
by AIMEE BLAUT
"I went to Italy looking for a fashion school but ended up studying jewelry. I had always been fascinated by precious stones when I was a child and it was very close to my family. I worked with this old goldsmith in Florence who was so talented. I learned a lot but that is not the aspect that I like the most, working for other people (laughs). Afterwards I knew that I wanted to do my own brand but needed to wait for the time to be right. When I moved back to Sweden was really when I started to make my own pieces and luckily people wanted to buy them (laughs). That was the beginning of my line. Now I am doing it full time.

I don’t have special products that I use for each season. I like to keep my beauty routine pretty basic. I just gave birth a month and a half ago and had really good luck with my pregnancy. I was able to jog and take long walks throughout my whole pregnancy. I like to move a lot but going to the gym isn’t very fun so I get my exercise outdoors.

Before taking my morning walk with my children I hop in the shower. When I get out I use L’Oreal Youth Code Luminize Day Cream as my moisturizer and the Youth Code eye cream. If I’m feeling dry I’ll put on Masque Destressant Hydration from Chanel. I wear an SPF in the summer time and just add that onto my typical routine.


I wash my hair with the Natural Redken series and let it air dry naturally. My best friend used to work at Corinne Friends but just opened her own salon, Anna Soder. She does my hair when I want to do something a little differently–she is really good.
I wear the same makeup everyday and don’t really mix it up. I like Chanel eyeliner and apply it to the inner rim of my eyes. I look more awake when I use brighter shades like blues or greens and finish it off with Lancome Hypnôse Star mascara. For a base I have Clinique Stay-Matte Powder and Guerlain Terracotta to add a touch of color.”

Photos by: Aimee Blaut in Stockholm
Tags: Chanel, Clinique, Guerlain, Jewlery, KRISTA KRETZSCHMAR, L'Oreal
YOU ARE A BABE
MICHAELA MYHRBERG, ODALISQUE MAGAZINE
MARCH 05.2013
by AIMEE BLAUT
"My sister and I didn’t feel like there was a platform for us so we wanted to create something of our own. We started Odalisque Magazine about a year ago and the main focus is the visual beauty, which is why we don’t have so much writing at the moment. A lot of fashion magazines are really nice but they mix too much and it can become overly commercial -- we wanted to stay away from that.

I don’t wash my face in the morning only at night because I have such dry skin. In the winter I use Body Butter from The Body Shop as a moisturizer. Here in Sweden it gets so cold and the Body Butter helps keep everything hydrated so I don’t have any dry skin falling off my face. When it comes to makeup I usually only use mascara and I love Lancôme Hypnôse. I don’t ever wear foundation unless it’s a special night and I want to be extra pretty. I think it looks good in photos but not in reality. But sometimes I do wear blush from bareMinerals.

I dye my hair lighter and then leave L’Oréal Silver Shampoo in. I’ve been going blue/silver for about six months. I want to go even bluer but I don’t have the time to leave the shampoo in for that long. I used to have really dark brown hair but a year and a half ago I tried to go blonder so I had to see the hairdresser for quite a while. It’s really hard to move from dark to light. Now finally I’m light but it took about eight months.

I always did makeup for my relatives when they were getting married; and two years ago my sister, who is a photographer, asked if I could help with the makeup for one of her shoots. I said of course. So I started working with her doing makeup and then other photographers began to contact me. It wasn’t something that I was aiming for but it fell in my lap so now I am also a makeup artist.”

Photos by: Aimee Blaut in Stockholm
Tags: bareMinerals, Blue Hair, L'Oreal, Lancôme, Michaela Myhrberg, Odalisque, Odalisque Magazine, Silver Shampoo, Stockholm, The Body Shop
LOVE AFFAIRS
DRUGSTORE HOLIDAY
DECEMBER 17.2012
by AIMEE BLAUT
Did the TSA toss your La Mer? Did you spend too much time coordinating your bathing suits for St. Barts that you forgot your mascara? Don’t panic, we’ve got you covered. Behold: The Formula’s guide to a drug store holiday that will leave you dazzling.
The Base: L’Oréal’s Magic Skin Beautifier is a great budget BB Cream. A little goes a long way with this stuff, and it’s super pigmented, so use sparingly for a clean canvas (too much will leave you looking like an Oompa Loompa). It’s super smooth and provides lasting coverage.
The Eyes: I am loving Revlon’s Smoky Shadow Stick. It’s a great liner/shadow duo that makes blending a breeze. The applicator is chunky so it feels like you are holding a big crayon. I chose the metallic duo 205 Automic/Nuclear in gold and green. Start by lining your eye along your upper lash line in dark green, then blend upwards and out with your finger for a quick smoky eye. Lightly run the gold along the contour of your eye and dab some under the arch of your brow to brighten it up. Finish it off with cult favorite Voluminous Million Lashes Mascara.
The Lips: Nothing says it’s the holidays like a bold red lip. Maybelline Red Revival is perfection; the shade works well with any skin tone.

The Hair: Apply a little Dove Nourishing Oil Serum to your hair while it’s wet for ultra soft locks. I have become addicted to this product — it turns my hair into silk and smells amazing.
The Face Wash: Let’s not end 2012 with mascara on your pillowcase, so wash your face! My favorite drug store cleanser is by Simple. Their wipes and wash are gentle and work wonders for removing makeup. On the go, I opt for the wipes, but at home, I like to get a good pre-pillow scrub in before bed with the cleanser.
Photos By: Aimee Blaut
Tags: Dove, Drug Store, Drug Store Holiday, Drug Store Makeup, Holiday Makeup, L'Oreal, Maybelline, Revlon, Simple