In my latest work for Elle.com I spent the afternoon at home sharing beauty tips with the sisters behind Swedish brand, House of Dagmar. These three babes have become arbiters of Scandinavian cool with their abstract prints and popping color combos. The trio dished on the details of their morning rituals, favorite red lipsticks and ultimate spa destinations. Here are some behind the scenes photos and the interview:
While doing a trend report for the babes at Elle.com I couldn’t help noticing all the floral inspired launches this season. From peony polish to violet lip lacquer, spring makeup is all about pretty hues plucked from the garden. I rounded up some of my favorite picks inspired by flowers to get your routine in full bloom.
“I went to Italy looking for a fashion school but ended up studying jewelry. I had always been fascinated by precious stones when I was a child and it was very close to my family. I worked with this old goldsmith in Florence who was so talented. I learned a lot but that is not the aspect that I like the most, working for other people (laughs). Afterwards I knew that I wanted to do my own brand but needed to wait for the time to be right. When I moved back to Sweden was really when I started to make my own pieces and luckily people wanted to buy them (laughs). That was the beginning of my line. Now I am doing it full time.
“I studied at fashion school in Paris for Haute Couture. I was really passionate about this field but when I got my diploma I realized that it wasn’t the right time for Haute Couture, there was a huge crisis and couture was having trouble. So I designed for a lot of different brands and accepted everything that came my way. I worked with Hermès and then smaller designers like Iro and Paul & Joe. While I was doing some freelance jobs my friend Violet was working on a story with Carine Roitfeld. She asked me to design some jewelry for the shoot. From this I realized that I enjoyed making accessories more than clothes, it was completely spontaneous. There was a costume field within jewelry that could be more refined yet still democratic. I received such good feedback from the shoot that I launched my own line.
“I have a beauty blog called Fifty Scents that I do with Rodeo, a fashion magazine here in Sweden. It’s mostly about perfumes and I try to write in the tone of a big sister. I’m one of the oldest writers on that site, it’s a young trendy group of bloggers. I’ve been around, I’ve seen it before, so I’m hardly very impressed. Someone recently called me the grand old lady of Rodeo (laughs). I also write for a number of other Swedish magazines and have a novel coming out on Valentine’s Day inspired by the time my therapist put me on a relationship ban.
I always wanted to be a journalist but I never applied to school for it because I assumed I never would get in, which is really weird. So I started out the hard way and at sixteen I called up a magazine here in Stockholm and asked if I could come and learn, which would never happen today and I basically worked my way up. I started writing about film and TV and then moved into beauty. I was nervous transitioning into beauty writing for a number of reasons the personal one is I was scared I wouldn’t be able to walk outside without makeup on and fear that someone would look at my skin and wonder why I was writing about this.
“I design jewelry—or you could call it body jewelry. I’ve just started working in colored stones and fine metal, which is really fun. I started out as a bag designer and had a line for five years before relaunching as a jewelry designer. I studied apparel at Parsons so my background is a bit all over the map! I also teach an Accessory Design & Brand Strategy class at Parsons with Jasmine Takaniko. It’s a beautiful moment to help someone develop the skill set and ability to translate their ideas and then communicate them to people.”
While in Paris, I caught up with my dear friend, the charming film buff and cat enthusiast Jessica from Marie Claire, France. Jess writes about fashion and culture for the Paris based glossy and contributes to other publications when she has the time. We spent an afternoon chatting about how she got her start as a fashion writer and her favorite beauty finds.