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	<title>THE FORMULA &#187; Beauty Editor</title>
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		<title>SABINE MAIDA, BEAUTY EDITOR, GLAMOUR FRANCE</title>
		<link>http://www.theformulablog.com/youareababe/sabine-maida-beauty-editor-glamour-france/</link>
		<comments>http://www.theformulablog.com/youareababe/sabine-maida-beauty-editor-glamour-france/#comments</comments>
		<pubDate>Mon, 30 Jul 2012 18:48:32 +0000</pubDate>
		<dc:creator>Aimee Blaut</dc:creator>
				<category><![CDATA[YOU ARE A BABE]]></category>
		<category><![CDATA[Aesop]]></category>
		<category><![CDATA[Avene]]></category>
		<category><![CDATA[beauty]]></category>
		<category><![CDATA[Beauty Editor]]></category>
		<category><![CDATA[Chanel]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[French]]></category>
		<category><![CDATA[French Beauty]]></category>
		<category><![CDATA[Givenchy]]></category>
		<category><![CDATA[Glamour France]]></category>
		<category><![CDATA[Glamour Magazine]]></category>
		<category><![CDATA[Glamour Paris]]></category>
		<category><![CDATA[Kerastase]]></category>
		<category><![CDATA[Kiehl's]]></category>
		<category><![CDATA[La Roche Posay]]></category>
		<category><![CDATA[MAC]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[Sabine Maida]]></category>
		<category><![CDATA[Serge Lutens]]></category>
		<category><![CDATA[Shu Uemura Art of Hair]]></category>
		<category><![CDATA[Tom Ford]]></category>

		<guid isPermaLink="false">http://www.theformulablog.com/?p=3474</guid>
		<description><![CDATA["In the Nineties there was a first <em>Glamour</em> magazine created by Condé Nast. It lasted for three or four years and after that it was finished. It was the greatest magazine I’ve ever seen in France. Very often people would say that <em>Glamour</em> was going to be launched again and each time I wanted to be a part of the team. For a while it didn’t come back, it would be <em>Jalouse</em> or another launch. When the new <em>Glamour</em> was finally launched for real I was eight months pregnant with an extra twenty kilos [laughs]. I was working for another magazine called, <em>Vingt Ans</em> then. It was a very special magazine that doesn’t exist anymore, but very funny and unique. I was the Beauty Editor for this magazine and their idea about beauty was different. But I said okay I am going to try to see the editor in chief for <em>Glamour</em> and I will see what happens. I was sure that she wouldn’t take me because I was so pregnant and we didn’t know each other but I sent her a mail with a book of my work. She called me and said ‘ok we can meet each other.’ We talked and then she decided that she wanted me for this position. Condé Nast took me during my maternity leave. This kind of thing doesn’t happen often so I was very touched they trusted me. But I worked during my pregnancy and my baby was one week old and I was at work and taking meetings. It was very hard in fact but I don’t have any regrets, I was very happy to work for <em>Glamour</em> and it was nine years ago now, so it is a very long love story."]]></description>
				<content:encoded><![CDATA[<p><img title="THE_FORMULA_SABINE_MAIDA_GLAMOUR_PARIS_7" src="http://www.theformulablog.com/wp-content/uploads/2012/07/THE_FORMULA_SABINE_MAIDA_GLAMOUR_PARIS_7.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;I am not such a beauty girl. I am very natural; I think I am very French for this. At the same time I am a woman and a Beauty Editor so I have to test some stuff [laughs]. When I wake up the first thing I love to do is spray rosewater on my face. Afterwards I have a green tea then take a shower. I have sensitive skin so for my face I use a lot of La Roche-Posay and Avène—more pharmaceutical products.  For my body I can try everything. I love the smells and textures. I take the time to nourish my skin with lots of Clarins <a href="http://www.clarinsusa.com/Renew-Plus-Body-Serum/C020202006,en_US,pd.html?start=1&amp;q=Clarins%2c%20Sérum%20Corps%20Peau%20Neuve" target="_blank">Sérum Corps Peau Neuve</a> it’s  my basic and afterwards I use <a href="http://www1.aesop.com/shop-us/body-care/hydrate" target="_blank">Aesop</a>.&#8221;</p>
<p><img title="THE_FORMULA_SABINE_MAIDA_GLAMOUR_PARIS_10" src="http://www.theformulablog.com/wp-content/uploads/2012/07/THE_FORMULA_SABINE_MAIDA_GLAMOUR_PARIS_101.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;I know American girls wash their hair everyday but I can’t. Since I was young I’ve been told that if I wash my hair everyday it will be too dry so I wash it every other day. I put a lot of oil in my hair before I shampoo it. I’m a Mediterranean woman, from the French Riviera so I love oil. I use the Kiehl&#8217;s Amino Acid Shampoo with coconut. I love <a href="Kerastase" target="_blank">Kerastase</a> and the brands of <a href="http://us.lorealprofessionnel.com/" target="_blank">L’Oreal Professional</a>. Shu Uemura <a href="http://www.shuuemuraartofhair-usa.com/catalog/index.aspx?" target="_blank">Art of Hair</a> products have great texture and smell nice. After I wash my hair I use a <a href="http://www.colette.fr/#/eshop/article/30634145/david-mallett-hair-serum/210/" target="_blank">serum</a> like the one from David Mallet or an Aveda <a href="http://www.aveda.com/product/5321/16634/Hair-Care/Styling/Light-Elements-Texturizing-Creme/index.tmpl" target="_blank">cream </a>for texture so I don’t look like a big head of hair. I never use any blow dryers though. I think when you have curly hair you need to come as you are. In France we have a sentence that means <em>if you want to forget your natural way it will come back fast and strong.&#8221;</em></p>
<p><img title="THE_FORMULA_SABINE_MAIDA_GLAMOUR_PARIS_6" src="http://www.theformulablog.com/wp-content/uploads/2012/07/THE_FORMULA_SABINE_MAIDA_GLAMOUR_PARIS_6.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;I love to wear some splash after I nourish my skin. Tom Ford’s <a href="http://www.neimanmarcus.com/p/Tom-Ford-Fragrance-Neroli-Portofino-Body-Oil-Fragrance/prod131280008/" target="_blank">Neroli Portofino</a> is amazing. I use so many because for me it is a very feminine and important gesture. It is not so much about the smell because the scents  are very subtle.&#8221;</p>
<p><img title="THE_FORMULA_SABINE_MAIDA_GLAMOUR_PARIS_4" src="http://www.theformulablog.com/wp-content/uploads/2012/07/THE_FORMULA_SABINE_MAIDA_GLAMOUR_PARIS_4.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;I only wear a little makeup. I don’t use a foundation, just some powder from Givenchy, <a href="http://www.sephora.com/poudre-bonne-mine-healthy-glow-powder-P305416" target="_blank">Croisière</a> . Now that it is summer I have some tan so I try to keep it. Afterwards I add pink because it can look too brown otherwise with the bronzer. I don’t like eye shadow or eyeliner so much because afterwards I can be a mess like a girl coming home with everything all over. I use a lot of black mascara by La Roche-Posay. I have very sensitive eyes and this one is very gentle. Sometimes I put blue pencil around my eyes just to change it up, but if I don’t use this blue, I use nothing. I think black looks hard on me. At the end of the day if I’m going to a party I’ll wear lipstick. I like a good matte lipstick with a lot of color like MAC <a href="http://www.maccosmetics.com/product/shaded/168/310/Lipstick/index.tmpl" target="_blank">Lady Danger</a>. For the day I prefer something more sweet, with color but not too strong.&#8221;</p>
<p><img title="THE_FORMULA_SABINE_MAIDA_GLAMOUR_PARIS_8" src="http://www.theformulablog.com/wp-content/uploads/2012/07/THE_FORMULA_SABINE_MAIDA_GLAMOUR_PARIS_8.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;The last thing I do before I leave the house is apply real perfume. I love <a href="http://www.chanel.com/en_US/fragrance-beauty/Fragrance-N°19-N°19-119925" target="_blank">No.19 by Chanel</a>. I have had it since I was seventeen. It is my first and my all and my everything, my first love [laughs]. Sometimes I use <a href="http://www.barneys.com/on/demandware.store/Sites-BNY-Site/default/Search-Show?q=L%27eau+Froide" target="_blank">L&#8217;eau Froide</a>, by Serge Lutens it means cold water. It is very special because when you smell it, it is very cold but it is hot at the same time.&#8221;</p>
<p><img class="alignnone size-full wp-image-3481" title="THE_FORMULA_SABINE_MAIDA_GLAMOUR_PARIS_9" src="http://www.theformulablog.com/wp-content/uploads/2012/07/THE_FORMULA_SABINE_MAIDA_GLAMOUR_PARIS_9.jpg" alt="" width="728" height="485" /></p>
<p>Photos by: Aimee Blaut</p>
]]></content:encoded>
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		<title>HILDELISA BELTRAN, BEAUTY EDITOR, GLAMOUR MEXICO &amp; LATIN AMERICA</title>
		<link>http://www.theformulablog.com/theexpert/hildelisa-beltran-beauty-editor-glamour-mexico-latin-america/</link>
		<comments>http://www.theformulablog.com/theexpert/hildelisa-beltran-beauty-editor-glamour-mexico-latin-america/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 08:16:09 +0000</pubDate>
		<dc:creator>Aimee Blaut</dc:creator>
				<category><![CDATA[THE EXPERT]]></category>
		<category><![CDATA[Almay]]></category>
		<category><![CDATA[Angie Taddei]]></category>
		<category><![CDATA[Avene]]></category>
		<category><![CDATA[Bare Minerals]]></category>
		<category><![CDATA[Beauty Editor]]></category>
		<category><![CDATA[Book]]></category>
		<category><![CDATA[Clarasonic]]></category>
		<category><![CDATA[Cover Girl]]></category>
		<category><![CDATA[Givenchy]]></category>
		<category><![CDATA[Glamour Mexico & Latin América]]></category>
		<category><![CDATA[HILDELISA BELTRAN]]></category>
		<category><![CDATA[La Me]]></category>
		<category><![CDATA[La Roche Posay]]></category>
		<category><![CDATA[Lancôme]]></category>
		<category><![CDATA[MAC]]></category>
		<category><![CDATA[MAC Cosmetics]]></category>
		<category><![CDATA[Mar Abascal]]></category>
		<category><![CDATA[Mauricio Valdespino]]></category>
		<category><![CDATA[Mundo Rosa]]></category>
		<category><![CDATA[nars]]></category>
		<category><![CDATA[Olivia Peralta]]></category>
		<category><![CDATA[Paris]]></category>
		<category><![CDATA[PFW]]></category>
		<category><![CDATA[picnic]]></category>
		<category><![CDATA[Yves Saint Laurent]]></category>

		<guid isPermaLink="false">http://www.theformulablog.com/?p=910</guid>
		<description><![CDATA[In Paris I was lucky enough to steal an afternoon with one of my favorite industry insiders, <a href="http://twitter.com/#!/hildelisab" target="_blank">Hildelisa Beltrán</a>. <a href="http://www.glamourlatam.com/" target="_blank">The Glamour, Mexico &#38; Latin América</a>, Beauty Editor, was all smiles while we walked through the Tuileries taking in Paris and chatting about beauty.]]></description>
				<content:encoded><![CDATA[<p>&#8220;At <a href="http://www.glamour.mx/" target="_blank">Glamour</a> I am responsible for bringing the best trends from all over the world to our readers and keeping them up to date on what’s going to be hot. It’s my job to stay current and predict trends before they happen. Fashion shows play a really important part because that’s where a lot of the makeup looks start. I came to Paris for the shows with <a href="http://www.maccosmetics.com/index.tmpl" target="_blank">MAC Cosmetics</a>. They do a lot of the makeup during fashion week and I get to see their new products in action. Going backstage is heaven for beauty junkies. We get to see what’s going to be big six months in advance and then I’ll write about it in a way that our girls can use.&#8221;</p>
<p><img class="alignnone size-full wp-image-929" title="The_FORMULAHildelisa Beltrán_YOUARE A BABE7" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE7.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;My routine always changes because I get so many products to try. I learned not to try every single product that I receive. I never tried anything that wasn’t for my skin type, but still trying so many different things can breakout my skin. For a while, I had to use products specifically designed for sensitive skin and even had to see a dermatologist. Now I know what my skin needs. Of course I try what brands send me because it&#8217;s my job and I need to write about them but I choose more carefully.&#8221;</p>
<p><img title="The_FORMULAHildelisa Beltrán_YOUARE A BABE5" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE5.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;In the mornings I usually start with a gentle cleanser and I change my cleanser a lot, right now I am using one by <a href="http://www.aveneusa.com/gentle-gel-cleanser/" target="_blank">Avene</a> with my <a href="http://www.clarisonic.com/shop/sonic_skin_cleansing_systems/index.php" target="_blank">Clarasonic</a>. I use the one with <a href="http://www.clarisonic.com/shop/sonic_skin_cleansing_systems/facial_brush_heads/index.php?sku1=20102" target="_blank">bristles</a> for sensitive skin so it&#8217;s not harsh but still removes all the dirt really well. Right now I am using the Givenchy <a href="http://www.givenchybeauty.com/item/Tone%2DIt%2DTrue" target="_blank">toner</a> after I cleanse, it’s really good. I am in love with this toner. It’s an anti-aging toner, which is rare to find. It also feels amazing, the texture is super soft, and it leaves my skin so fresh. Toner is a step that a lot of people skip, but I think it is really important because it preps your skin to receive your moisturizer. Next I use the La Mer <a href="http://www.cremedelamer.com/templates/products/spp.tmpl?CATEGORY_ID=CATEGORY23101&amp;PRODUCT_ID=PROD16769" target="_blank">radiant serum</a>. It’s outstanding, amazing, absolutely incredible—I love it! And there is a new Lancôme <a href="http://www.lancome-usa.com/Bright-Expert/1000531,default,pd.html?start=2&amp;cgid=skincare-serums-concentrates" target="_blank">serum</a> that removes dark spots and fine lines, and its ingredients are very gentle, which I also love. I usually uses Iroisie <a href="http://www.iroisie.com/contour-yeux.php#" target="_blank">eye cream</a> in the morning, it erases dark circles really well. Then comes the moisturizer—I am a big believer in moisturizer. I always use one even though I have combination skin. After I moisturize I use some La Roche Posay <a href="http://www.laroche-posay.us/_us/_en/consumer/catalog/ByType/Sensitive/anthelios-50-mineral-ultra-light-sunscreen-fluid.htm" target="_blank">50+ SPF</a>. I use the fluid because it is light and not greasy like most sunscreens out there and it lasts all day.&#8221;</p>
<p><img class="alignnone size-full wp-image-930" title="The_FORMULAHildelisa Beltrán_YOUARE A BABE10" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE10.jpg" alt="" width="728" height="485" /></p>
<p><img class="alignnone size-full wp-image-931" title="The_FORMULAHildelisa Beltrán_YOUARE A BABE" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;I came into my job at Glamour by luck really. After college I was working as a news broadcaster but took a risk, quit my job and went to makeup school in New York. When I got back to Mexico I met our fashion editor <a href="http://twitter.com/#!/mauvaldespino" target="_blank">Mauricio Valdespino</a> and things seemed meant to be. We were talking and he told me Glamour was looking for a beauty coordinator. He went back to the Editor-in-Chief, Mar Abascal, who is my boss now, and told her about me. I had actually gone in to interview at Glamour a few years earlier and didn’t get the job&#8211;but when Mauricio said my name she remembered me. After their conversation she went through her emails and remembered that she interviewed me two years before. Mar called me for an interview and then told me to start on Monday. I came in as a beauty assistant but the Beauty Editor left three weeks after I started. Mar took a chance on me and told me that the job was mine if I wanted it. She told me that she thought I would do amazing. Obviously I was really scared but went ahead and took the promotion anyway. I will always be so grateful to Mar; she was the first person who took a chance on me. She believed in me and hopefully I haven’t disappointed her over these past years!&#8221;</p>
<p><img class="alignnone size-full wp-image-932" title="The_FORMULAHildelisa Beltrán_YOUARE A BABE11" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE11.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;It’s funny because even though I am a makeup artist I don’t wear a lot of it. I start off with Estée Lauder <a href="http://www.esteelauder.com/product/500/3923/Applications/Foundation-Finder/Double-Wear/Stay-in-Place-Concealer-SPF-10/index.tmpl" target="_blank">double wear concealer</a> and then I use <a href="http://www.bareescentuals.com/Foundation/BM_SUB_FOUNDATION,default,sc.html" target="_blank">Bare Minerals</a> since I’m not a foundation girl. I never wear foundation; I don’t really like the way it feels. Sometimes for TV or for important photo shoots I will wear some, but in my personal life it feels like too much. I prefer a more natural look. For my blush I love MAC mineralize blush in <a href="http://www.maccosmetics.com/product/shaded/156/1791/Mineralize-Blush/index.tmpl" target="_blank">gentle</a>, it’s my favorite. Then I use a little bit of eye shadow, I really like one by NARS called <a href="http://www.narscosmetics.com/color/eyes/duo-eyeshadow/all-about-eve" target="_blank">all about eve</a>, which Francois Nars has told me is actually his favorite eye shadow from his collection. Then I curl my eyelashes and use cover girl <a href="http://www.covergirl.com/lashblast-volumeblasting-waterproofmascara" target="_blank">lash blast waterproof mascara</a>—but just on the top lashes. Mascara is my number one makeup staple, but my eyelashes are so straight so I need an eyelash curler. MAC has an amazing <a href="http://www.maccosmetics.com/product/shaded/149/305/Brow-Set/index.tmpl" target="_blank">brow gel</a> that is like a brow mascara and it works like a miracle. The gel magically settles your eyebrows and adds a little bit of color, but still looks natural. My last few steps involve adding a touch of powder highlighter on my cheekbones and a lip gloss before I&#8217;m out the door.</p>
<p>If I have to go somewhere at night, chances are I will need to apply my makeup in a hurry. I’ll wear a little bit of eyeliner on the inside of my eyes. It sounds kind of silly but I can get a quick smoky eye really easily if I wink a few times after applying eyeliner. My favorite liner is MAC <a href="http://www.maccosmetics.com/product/shaded/151/323/Eye-Kohl/index.tmpl" target="_blank">teddy</a>. I usually add a bit of lipstick for an evening look. I&#8217;m all about <a href="http://www.narscosmetics.com/iconic-nars/cult-classics/~/schiap-lipstick" target="_blank">schiap</a> by NARS; it’s a rich magenta with tons of pigment. Oh I almost forgot, I love Yves Saint Laurent’s <a href="Yves Saint Laurent’s touche éclat" target="_blank">touche éclat</a>. I always wear it at night, and put it on after my concealer. It helps to brighten everything. I can’t live without it.&#8221;</p>
<p><img class="alignnone size-full wp-image-933" title="The_FORMULAHildelisa Beltrán_YOUARE A BABE8" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE8.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;My book <em>Mundo Rosa</em> just came out. This whole experience of writing a book feels a bit like I&#8217;m having a child. I always planned to write a book about beauty and it just happened that I was lucky enough to write one with two of my friends. I co-wrote <em>Mundo Rosa</em> with <a href="http://twitter.com/#!/oliperalta" target="_blank">Olivia Peralta</a> and <a href="http://twitter.com/#!/angietaddei" target="_blank">Angie Taddei</a>, and the whole idea to collaborate came up really casually one night. We were chatting and I mentioned how one of my big plans was to write a beauty book and then Olivia and Angie were like, “Oh my god! We’ve been wanting to write one too.” And from there things just took off. Angie and Olivia have a Mexican television show, <em>Picnic,</em><strong> </strong>that deals with girl’s issues. They have an online magazine connected to the show called <em><a href="http://mundorosa.com.mx/site/" target="_blank">Mundo Rosa</a></em> or &#8220;Pink Life&#8221; so the name was an obvious extension of that. It got a little hard at times because I worked full time for Glamour while writing the book, but somehow, I am still not sure how, it all worked out. The book is really amazing and stylish; it’s the little black book of beauty except it’s pink. It’s really a total beauty guide, and one of our big points is reinforcing the importance of wearing sun block. In Mexico we don’t have a sunscreen culture and as a result we have a lot of skin cancer. We wanted to give girls tools not only for how to look good but how to be healthy.&#8221;</p>
<p><img class="alignnone size-full wp-image-937" title="The_FORMULAHildelisa Beltrán_YOUARE A BABE9" src="http://www.theformulablog.com/wp-content/uploads/2011/11/The_FORMULAHildelisa-Beltrán_YOUARE-A-BABE9.jpg" alt="" width="728" height="485" /></p>
<p>&#8220;To take off my makeup at the end of the day I use Almay <a href="http://www.almay.com/products/makeup-removers/eye-makeup-remover/moisturizing-eye-makeup-remover-pads.aspx" target="_blank">moisturizing makeup remover pads</a>, the ones in the blue package. They somehow manage to take off all of my waterproof makeup. I like to wash my face again with the same Avene cleanser and Clarisonic, use my Givenchy toner, and my serums. I recently started to use the Lancôme <a href="http://www.lancome-usa.com/Rénergie-Microlift-Night-R.A.R.E.™/1000216,default,pd.html?start=7&amp;cgid=skincare-night-treatment" target="_blank">firming night cream</a>. My facialist recently told me to start using firming lotions, and that traumatized me a bit. We all age, but no one likes to hear about it! Before bed I apply a heavy-duty eye cream, <a href="http://www.lancome-usa.com/Rénergie-Lift-Volumetry-Eye/1000444,default,pd.html?start=1&amp;q=volumetry" target="_blank">rénergie lift</a> by Lancôme and try to get a lot of beauty sleep.&#8221;</p>
<p>photos by: THE FORMULA</p>
<p>&nbsp;</p>
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