“My sister and I didn’t feel like there was a platform for us so we wanted to create something of our own. We started about a year ago and the main focus is the visual beauty, which is why we don’t have so much writing at the moment. A lot of fashion magazines are really nice but they mix too much and it can become overly commercial — we wanted to stay away from that.

I don’t wash my face in the morning only at night because I have such dry skin. In the winter I use Body Butter from The Body Shop as a moisturizer. Here in Sweden it gets so cold and the Body Butter helps keep everything hydrated so I don’t have any dry skin falling off my face. When it comes to makeup I usually only use mascara and I love Lancôme Hypnôse. I don’t ever wear foundation unless it’s a special night and I want to be extra pretty. I think it looks good in photos but not in reality. But sometimes I do wear blush from bareMinerals.

I dye my hair lighter and then leave L’Oréal Silver Shampoo in. I’ve been going blue/silver for about six months. I want to go even bluer but I don’t have the time to leave the shampoo in for that long. I used to have really dark brown hair but a year and a half ago I tried to go blonder so I had to see the hairdresser for quite a while. It’s really hard to move from dark to light. Now finally I’m light but it took about eight months.

I always did makeup for my relatives when they were getting married; and two years ago my sister, who is a photographer, asked if I could help with the makeup for one of her shoots. I said of course. So I started working with her doing makeup and then other photographers began to contact me. It wasn’t something that I was aiming for but it fell in my lap so now I am also a makeup artist.”

-As told to The Formula / Photos by Aimee Blaut in Stockholm