DREW BARRYMORE, FLOWER BEAUTY

 
 
BABES

I think I’ve watched the film Crazy Love a minimum of at least fifty times. I died for Drew Barrymore’s blonde pixie cut and My So Called Life style. When I was asked to interview her last month for a Wall Street Journal article my heart skipped a beat. I couldn’t pass on the chance, even if it meant that I wouldn’t get to shoot the story myself. Read on for Drew’s complete beauty routine, love of hot yoga, disdain for the gym and pregnancy beauty woes. —

Drew Barrymore grew up in a makeup chair and on our movie screens. The 39-year-old actress, producer and mother of two has spent nearly four decades working in Hollywood. In 2012 she added another title to her long list of accomplishments when she launched makeup company Flower Beauty with the Maesa Group. The name pays homage to her film production company, Flower Films, which has produced movies like “Donnie Darko” (2001), “Charlie’s Angels: Full Throttle” (2003) and “He’s Just Not That Into You” (2009).

Ms. Barrymore, who partnered with Wal-Mart as the exclusive retailer of her 100-plus product line, sought to flip the traditional beauty model on its head by using social media and accessibility to market the brand. Her products are not yet available in Europe.

It’s been a busy two years, not only because she is still acting—her latest film, “Blended,” is currently in theaters—but this April she celebrated the birth of her second daughter, Frankie Kopelman. We spoke with the actress about skin care, Zumba and sleeveless dresses.

No matter how late it is or how tired I am, I wash my face two times daily, morning and night. I’ll use [a cleanser by] Oil of Olay, Christine Chin, Kate Somerville, Clinique, SkinCeuticals, Tatcha, Bliss or Dr. Bronner’s.

I believe so much in being nice and being happy. When you put something good into the air, the sheer positivity is the glow that outshines any makeup. But a good coverup doesn’t hurt either. And women, no matter how kind, look better when they feel better. And sometimes makeup is the route to greater self-confidence that day.

My hair needs a lot of shea butter masks. I love J.F. Lazartigue products and the Carthame range by René Furterer. I also really like using Restore shampoo by Living Proof. I always switch up my hair and skin routines. Things don’t usually work forever and that’s OK, otherwise that would be boring.

In terms of my makeup, I wear Flower Beauty exclusively. Normally I carry our Skincognito cream concealer and a neutral lip everywhere. I designed and curated the collection to function for everything a woman needs, from tinted moisturizers and concealers to lip butters, crayons, lipsticks. If you want to be fair-skinned and wear pastel colors, we’ve got it. Or if you want to rock a Bain de Soleil look, we’ve got that too.

We put the majority of our ad and marketing dollars into our formulas and rely on social media and foot traffic to get our campaigns out there. We still focus on beautiful images with empowering messages, but the millions that would go into ad buys go right to our formulas and into customers’ hands. I love that. But it also means we have to work harder on getting the message out there. But I do love a challenge and mixing business with creativity. Any idea needs business to back it to make it happen. Producing films for two decades made me happy because it’s all about a creative vision with bosses and rules. The beauty business is the same thing: romance and finance.

When I was pregnant I didn’t switch any of my products out. But when you’re pregnant you can’t use skin lighteners and you get really patchy from the melasma. I constantly looked like I had dirt on my face, which didn’t make me feel great. The good news is that as soon as you give birth, it starts to fade. So patience and a sense of humor were swapped out for Obagi Nu-Derm.

To get moving, I love Zumba. You get great cardio and I defy you not to end up totally laughing at yourself, which is also good for the heart. I love hot yoga and anything that has a sense of adventure. I hate the gym. My motto is “live, live, live” and I probably won’t be any kind of health and fitness guru to anyone because I am always figuring it out for myself. It is a personal and humbling journey and the one thing I know is you have to believe in yourself. I try to convince myself that although sleeveless dresses are my enemy, maybe I can make my husband laugh.

Originally published in The Wall Street Journal, written by Aimee Blaut

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