BEHIND THE SCENES
ANNE VALERIE HASH
Designer Anne Valerie Hash took us on a trip to Morocco in her SS 2012 collection. Her deep blues and slouchy silhouettes make for one glamorous summer. After the show, I spoke with the hair and makeup teams to learn all about the looks they designed.

Alex Box, head makeup artist for MAC: “Anne Valerie was looking at a lot of peasant craftsmanship from Morocco and the far east. She was drawn to all of those little friendship bracelets almost, but they are more intricate and woven. She was also looking at how Moroccan women wear these big slouchy clothes and all those intricate fabrics from that part of the world. So I started looking at the Moorish women and how they kind of tattoo their eyeliner on”

“It’s always this kind of deep blue kind of Kohl liner, and its tattooed most of the time. I just wanted to mimic that tattoo color and bring it up to date. I wanted to have almost nothing on the eye, kind of a nude eye and make big almond shape with the liner. The almond eye has that kind of Moroccan presence as well. It is all done in rich pigments so it really feels like that kind of pure pigment you get in Marrakech and places like that. I used studio sculpt really buffed out on the skin, and a beauty powder called drizzled gold on the cheeks, but they don’t do that anymore. Then I used on the eyes a chroma line in blue and a blue pencil underneath it with no mascara.”


James Pechis teamed up with Bumble and bumble to design the hair. “I actually have this book where the inspiration came from: “La Femme Dans La Peinture Orientaliste”. These are the paintings that were done during the Spice Trade going through Morocco and parts of India. There is a lot of inspiration with beadwork and knotting like you use in friendship bracelets. It is kind of fun because when you talk to Anne she is so open. She says, “here is the collection what do you want to do?”, and then I get to create a few different options.”

“I knew I wanted to incorporate the knotting somehow and I also wanted it to have a lot of ease and be casual. So she could also be a cool girl on the street. We did a nice natural texture with Surf Spray and then blow-dried it down straighter with my fingers. For the top section we took a large triangular piece from the top of the head and starting with the two pieces of hair we began tying knots. There is a kind of pattern to the tying of the knots into the hair that we used.”


“We prepped the hair with thickening spray and then we added layer of surf spray from roots to the mids. After, we used a little bit of hairspray to hold the knots in place and we finished off with a pea sized touch of grooming crème.”



photos by: THE FORMULA
Tags: Alex Box, Anne Valerie Hash, BEHIND THE SCENES, Bumble and Bumble, Eniko Mihalik, James Pechis, MAC, Morocco, Paris Fashion Week, “La Femme Dans La Peinture Orientaliste”


You are amazing with the answers! THANX!
Heck of a job there, it absolutely helps me out.