Minimalist beauty reigned supreme during Fashion Month and Balmain, SS14 was no exception. Backstage was supermodel central and Tom Pecheux emphasized the importance of maintaining a healthy glow over piling on products. “We’re basically turning the backstage into a spa instead, giving the girls facial massages to increase circulation. We’re applying Estée Lauder Idealist Serum and DayWear Moisturizer for a healthy finish. The girls are fresh and glowing so we’re using just a bit of concealer where we need to, brushing the brows, and curling the lashes.” Sam McKnightcreated an effortless hair look. Next to McKnight´s station was a table fully stocked with the new Balmain hair range launching in the New Year.