I didn’t NEED to travel to Stockholm to fall in love with Swedish brand SACHAJUAN, but c’est la vie. Because although I recognized their products back in New York, it wasn’t until I arrived in Sweden — and after a week of using Head and Shoulders — that I was inspired to try it out. In Stockholm, SACHAJUAN is everywhere, and now I understand why. After examining (and smelling) every one of their bottles at Åhlens, I settled on their most basic Shampoo for Normal Hair. It smells and works amazing especially as a clarifying shampoo that won’t weigh your hair down. The line is based around “ocean silk technology,” which adds shine to your locks while keeping them bouncy by utilizing key proteins found in sea algae extract. My favorite summer find in Stockholm so far.



Parisa: “We are launching Max Fowles Ready to Wear collection for Autumn/Winter 2012. I’m the Creative Director for the brand and we’ve been designing the collection for the past few years. It’s a small twenty-piece collection and we are really excited. When you get your first sale it’s the point where you feel like oh this works and it is so rewarding because you have a vision in your head but you don’t know how it will work until you get the feedback.”



I packed my bags and headed to Europe to explore the best beauty in some major cities around the continent. So goodbye New York, hello summer — well, kind of. I’ve spent the last couple of weeks in Stockholm where the forecast has been in the low fifties with frequent showers. ‪Luckily I’ve been busy scouring the cities finest digs in search of Rodin’s Olio Lusso — and of course, babes. On my Swedish adventures, I met up with Christian Hughes who co-owns the beauty mainstay Cow Parfymeri on Mäster Samuelsgatan.